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Case Study: Proving your Value with Better AdWords Reporting

Advertising & Marketing Case Study: Proving your Value with Better AdWords Reporting by Michael Cooney · Mar 25, 2015

Sticking your neck out there is scary. Marketers stick their neck out all the time to advocate for certain campaigns...

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Ending the Paid vs Organic Search Debate : True Marketing Case #537

Advertising & Marketing Ending the Paid vs Organic Search Debate : True Marketing Case #537 by Michael Cooney · Mar 18, 2015

12pm, Wednesday afternoon. Hugo, a second-generation business owner, sat quietly, staring across the large antique desk at me with steel...

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The Case of the Missing $718,000 : True Marketing Case #536

Advertising & Marketing The Case of the Missing $718,000 : True Marketing Case #536 by Michael Cooney · Mar 11, 2015

10am, Tuesday morning. All done reviewing marketing campaigns, and everything is looking good. Enjoying a smooth cappuccino from my latest...

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Why WhatConverts? Clarity Trumps Persuasion

Advertising & Marketing Why WhatConverts? Clarity Trumps Persuasion by Michael Cooney · Feb 13, 2015

Imagine standing on one side of a frozen icy river. It's early in the morning, no one else is around,...

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