Google Ads Conversion Tracking, From Click to Revenue
Grow your ROI by tying marketing to revenue and teaching Google to find better leads.
The Gap Between Reported and Actual Results
Google tracks what happens on your ads. Everything after that: the call, the booking, the closed deal’s value, is invisible to it.
Which Ads Are Working?
Google can't see lead quality. If someone clicks your ad and calls, it can't tell if they were a spammer or a $10,000 job. Without conversion tracking beyond the click, you can't either.
Junk In, Junk Out
Bots, spam, and out-of-area calls: Smart Bidding treats them all as equal conversions and optimizes bidding for more of them, filling your pipeline with low-value leads.
Conversions Are Up, Revenue Isn't
Google's reports show conversion after conversion. But revenue hasn't moved. Without real lead-revenue data, you're stuck defending numbers that don't match reality.
WhatConverts: Conversion Tracking Built for Google Ads
Capture every conversion type.
Calls, forms, chats, and offline leads are all captured and tied back to the campaign and keyword that drove them. Nothing disappears at the click.
Teach Google to find better leads.
Automatically send qualified leads and their values to Google Ads. Smart Bidding learns what good leads look like and targets more of them.
Prove your investment paid off.
Show clients exactly which marketing drove each deal and its value. No more relying on clicks, vague revenue uplift, or manual CRM work.
What Happens When You Track What Google Misses
15.7x ROI
Southern Trust Home Services
CAMP Digital was generating leads but couldn’t tie calls back to campaigns. Once every conversion was properly attributed, optimization became clear, resulting in a 1,570% return on ad spend.
3x Leads
Collideascope
They were driving traffic but couldn’t separate quality leads from junk. After sending qualified lead data back to Google, they generated 3x more leads with 8% lower ad spend in 90 days.
27x ROI
Specialty Supplier
After 20 years without a reliable way to connect campaigns to revenue, WhatConverts revealed which keywords were driving closed deals, resulting in a 27x ROI.
What Agencies and Advertisers Say
“Our clients earn more because of WhatConverts. It has changed the game for lead tracking.”
“I thought 'regular' call tracking was nice, but WhatConverts takes it to a new level."
"WhatConverts has been an essential tool for our company to keep track of our client leads.”
Everything You Need to Track What Google Misses
No code setup. One script. Tracking live in 20 minutes.
Start Tracking What Google Can’t
WhatConverts installs with a single script. Calls, forms, and chats start tracking immediately. Connect it to Google Ads and your bidding strategy gets real data, not guesses, not spam, not bots.
