STEP 5

Optimize Campaigns

Transform clear marketing insights into tangible results. Use enriched lead data to optimize campaigns and focus budget on marketing efforts that consistently bring in qualified, high-value leads.

Dive in and discover how it's done

How It Works Video

Attract Better Leads by Training Google's Algorithm

Update your Google Ads conversion triggers to include quote value data, helping Google's AI understand which leads bring the most value. Let the bidding algorithm automatically target high-value prospects.

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📘 Attract Better Leads [How-To Guide]

Spend Your Budget Strategically

Analyze which campaigns and keywords consistently bring in qualified leads with high quote values. Focus spending on proven strategies while reducing investment in lower-performing efforts.

See also

📘 Spend Budget Strategically [How-To Guide]

Resource Center

Attract Better Leads Spend Budget Strategically

How to Optimize Google Ads Automated Bidding for Better Results

With Google Ads automated bidding, you’re working with a bit of a tradeoff. On the one hand, you need to give up some control on setting specific...

How to Optimize Google Ads to Only Target Qualified Leads

Your Google Ads campaigns are bringing in leads by the dozens. The numbers look great. But when you dig deeper, you notice something...

Value Based Bidding for Lead Gen: 5 High ROI Strategies

Quick quiz—if you had to choose, which lead would you bid more on: Lead A, Lead B, Impossible choice, right? You know nothing about them...

Google Ads Conversion Triggers – Did You Know?

Want to have even more control over the type of leads you target with your Google Ads campaigns? Our Google Ads integration makes that a snap...

Google Ads Conversion Statuses – Did You Know?

Have you ever noticed that your conversions in WhatConverts and Google Ads don’t match up? One reason for this discrepancy is that...

Identifying Buyer Intent Keywords for PPC (what you need to do)

Buyer intent keywords come down to knowing what marketing converts into leads and sales for your client. And when you apply these high-value...

How to Capture and Use Your Buyer Intent Data to Improve Marketing Campaigns

You’ve invested so much time teaching your clients how vital content, SEO, PPC, and social media marketing are to their business and driving real-time...

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