Double-count cost-per-lead calculator

Same call, two setups

What double-counting does to your reported cost per lead

Monthly ad spend on this account

Real unique leads this month (calls and forms)

Dashboard shows $80

Real cost per lead $80

Illustrative. Double-counting fires the same lead as both a native tag and a GA4 import, so reported leads double and reported cost per lead reads half of what it really is.