One roofing client · one storm season

The better the campaigns ran, the more value went unpaid

  Revenue you drove   Your flat fee   Value you created but didn’t get paid for

Pick a moment, or hover the chart, to see the gap in dollars. Illustrative, not agency data.

Slow month Mid-season Peak

September, peak: you drove $200,000 and kept a flat $4,500 fee. $195,500 of value went unpaid.

Anchors: 1% price change ≈ 8% profit (McKinsey)  ·  ~70% of value never collected under hourly (Clio, legal benchmark)