The closed loop
One lead, carried from the first call to the paid invoice
Each stop hands the next one its source, so the invoiced value can land back on the campaign that started the whole trip.
Call / form / chatThe lead arrives
TaggedSource · campaign · keyword, stamped on the first touch
QualifiedVerified after the fact, in the lead record
Quoted jobThe work is priced
Paid invoiceThe job’s real, billable value
The invoiced value returns to the campaign that produced it — “we got you a lead” becomes “we produced this revenue.”