Answer three quick questions. The recommendation updates as you go. These aren’t ranked, and they combine.
1. On your accounts, how well can you see the revenue each campaign produced?
2. Your best-fit client relationship is…
3. Where do your contracts sit?
Your first on-ramp
Run the new number in parallel
These aren’t a sequence. A pilot can graduate into a bonus, and a parallel run can tee up the switch you make at renewal. Choosing one now doesn’t spend the others.
A guide, not a quote. Your own book, forecasting, and terms are your call.