One roofing client · one storm season
The better the campaigns ran, the more value went unpaid
  Revenue you drove   Your flat fee   Value you created but didn’t get paid for
Pick a moment, or hover the chart, to see the gap in dollars.
September, peak: you drove $200,000 and kept a flat $4,500 fee. $195,500 of value went unpaid.
Illustrative figures for one roofing client, not agency data.