The closed loop
One lead, carried from the first call to the paid invoice
Each stop passes on the source, so the invoiced value lands back on the campaign.
Call / form / chatThe lead arrives
TaggedSource · campaign · keyword, stamped on the first touch
QualifiedVerified after the fact, in the lead record
Quoted jobThe work is priced
Paid invoiceThe job’s real, billable value
The invoiced value returns to the campaign that produced it.