Apply the same three inputs to one of your clients and see which way their numbers push. This points to a direction, not a percentage.
Step 1 of 3
Which trade is your client in?
Step 2 of 3
Roughly how many of the leads you drive become paid work?
Step 3 of 3
What is one closed job typically worth?
Your client's inputs point toward
Lower
Middle
Upper
For context, fee-for-outcome rates run:
consulting 10-20% of attributed value, franchising about 6%, M&A 2-4% blended, recruiting 15-40% of salary, real estate about 2.2-2.9% per side, insurance 3-20% of premium.