The First Step From Cost-Based to Value-Based Pricing
Move the conversation from "what's your budget?" to "here's what it takes to hit your number" with The Forecasting Tool.
Build defensible growth plans for home services clients in minutes.
Why agencies stay stuck on cost-based pricing
Value-based pricing is the goal. Charge on the revenue you generate, not the hours you bill. Every agency owner wants it. Almost none make the move, because the sales conversation it requires is too hard.
To price on value, you have to walk into a pitch with a credible plan to hit a client's revenue goal. Most agencies don't have the math or the benchmarks to build one. The Forecasting Tool is what closes that gap.
Stop pitching deliverables. Start pitching the revenue goal.
Open with three inputs: current revenue, target, and timeline. The tool calculates the growth rate needed and the year-one revenue gap. The conversation moves off scope and price, onto the number that matters to your client.
Defend your plan with benchmarks, not opinion.
Value-based pricing falls apart the moment a client asks how you got the number. The Forecasting tool reverse-engineers the budget and goal using real unit economics: CPL, lead-to-quote rate, close rate, average job value, paid media mix. Each is built on location-specific industry benchmark data.
Show clients you've thought past the marketing.
The Forecasting Tool maps your plan across twelve months using seasonality data specific to the vertical. For HVAC, that means peak months in summer and a secondary heating uptick in winter. Walking a client through their own seasonal curve signals you're thinking about their business, not just their ad account. That's the credibility gap between vendor and partner.
Anchor your fee to revenue, not hours.
This is the pricing moment. With the growth plan on the table, the Forecasting Tool projects first-sale and lifetime ROAS, then recommends an agency fee tied to the planned revenue lift. Configure your pricing model once in the workspace and it applies to every forecast. The math walks through the fee.
Make value-based pricing hold up over the engagement.
Value-based contracts blow up fast when the client doesn't pick up the phone. The Forecasting Tool walks you through a responsibility split before signing: what the agency owns (channels, campaigns, optimization, tracking) and what the client owns (speed to lead, book rate, close rate, delivery quality). That alignment is what keeps the contract alive.
Get early access to the tool that moves you to value-based pricing
Ready to become the partner clients can’t replace?
Beta access is limited. Apply now and you’ll be the first to know when it’s live.
We'll let you know when the Forecasting Tool is live.
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We review every application personally. If it's a fit, we'll let you know when the Forecasting Tool is live.
Beta spots are limited. First qualified, first in.
Frequently asked questions
Ready to make the move to value-based pricing?
Beta access is limited. Apply now and you'll be the first to know when it's live.
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