How to Train Google to Deliver +57% Revenue Growth
WhatConverts helped Profit Roofing Systems turn rising ad costs into record-breaking ROI. In only 3 months, they earned:
12.4x ROAS — Higher value jobs drove stronger returns.
+21% more qualified leads — Smarter bidding, better inquiries.
–60% low-quality leads — Less spam, fewer tire-kickers.
"Google finally knows our best jobs, letting us optimize for high-value leads — all thanks to WhatConverts."
Rising Costs, Declining ROI
If you’ve noticed your ad costs going up while ROI slips, you’re not alone.
Platforms like Google Ads often optimize for lead quantity, not quality—treating a $500 patch repair like a $17,000 roof replacement.
Without visibility into which leads are actually valuable, automation spends more and returns less. This was the problem Profit Roofing Systems was facing. And here’s how they fixed it.
"We wanted to trust Smart Bidding, but it was chasing the wrong leads. We needed a way to train it."
Teach Google What a “Good Lead” Really Looks Like
With WhatConverts, you can train Google to prioritize the leads that make you money.
1. Capture Every Lead
Every call, form, and chat is tracked automatically, showing which campaign, ad, and keyword drove it.
2. See Value Behind Every Lead
Spot the high-revenue opportunities, so you can see where the best leads come from. Think profit, not just clicks.
3. Train Google Automatically
Let WhatConverts send only high-value conversions back to Google Ads. Smart Bidding learns to chase $17K jobs instead of $500 ones.
"That’s what makes WhatConverts stand out — we can automatically send conversion data to Google only for the leads that matter."
Smarter Bidding. Stronger ROI. Bigger Jobs.
In just three months, Profit Roofing Systems completely reshaped their ad performance — cutting wasted spend and doubling profitability.
You can, too.
When your campaigns automatically optimize around lead value, not lead volume, you unlock the growth hidden inside your current ad spend.
"WhatConverts gave us the clarity to make Smart Bidding truly smart. Now, we’re using that data to reach an even higher level of optimization."
Book Your Demo Now to Earn a 30-Day Free Trial
Turn Your Marketing Data Into Measurable Growth
When you book a WhatConverts demo, you’ll see exactly how other roofing businesses:
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Track every lead — calls, forms, chats, and transactions — in one place.
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Attribute value — see which campaign, keyword, or ad drives real ROI.
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Train Google and Meta to spend smarter — by sending back only high-value conversions that drive growth.
Our experts are ready to help you
We now see exactly how marketing spend ties directly to revenue. I wish we had implemented WhatConverts years ago; it would have saved us six figures in wasted spend.
Tom B. (Small-Business Founder) on G2.com
