BETA VERSION A WhatConverts plan for agencies serving home services


Win Revenue-Based Retainers that Grow with Your Clients.

The Revenue Engine connects campaigns to the Jobber-validated revenue they generate, and gives you the tools to close, run, and grow retainers on that proof.

Example of WhatConverts's Revenue Engine working with Jobber and Google Ads
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Churn is the biggest killer of growth. I think of WhatConverts like an insurance policy against churn. It gives us the ability to prove our value.

— Constellation Marketing

WHY AGENCIES GET CUT

Clients cut vendors. They keep revenue partners.

When budgets tighten, your clients don't reread your reports. They read the P&L.

From Partner to Vendor

On the P&L, your retainer is an expense, and expenses are what gets cut. AI only makes it worse: as business owners can increasingly produce the deliverables themselves, agencies that sell them look more like vendors every quarter.

Profit and Loss

Own the Revenue

The way you stay is owning a number. Not leads or rankings, revenue. Vendors report activity. Revenue partners prove the revenue their campaigns created, in the client's own books.

Created revenue

Nobody cuts what's clearly making them money

The Revenue Engine gives you that proof, so you stay and grow.

HOW IT WORKS

One Repeatable Motion, From First Proof to Bigger Renewal

One workflow you run with every client. The Revenue Engine handles the tracking, the optimization, and the reporting. You have the conversations that build trust and grow the retainer.

Step 1 • Prove it

Prove the opportunity. Then price on revenue.

Run WhatConverts on the client's real data for a month. It connects every lead to the appointment, estimate, job, and paid invoice it became, so you can prove the revenue opportunity and find where it is leaking before anyone commits. Trust comes first. Then you price the retainer on real revenue, not on hours or a guess.

Customer journey showing the progression from lead to sale
Step 2 • Run It

Your month, unchanged. The proof, automatic.

Your team keeps doing the work: PPC, SEO, CRO. Underneath, the Revenue Engine ties every lead to the invoice it became in Jobber, then cleans and qualifies it automatically. That validated data fills the reports that guide your client conversations, and feeds Google Ads Smart Bidding, so campaigns optimize on revenue, not clicks.

Breakdown of revenues by campaign
Step 3 • Scale It

Grow the retainer, not the headcount.

Clients stay because the results are visible in their own books, and renewals become bigger retainers on a year of proof. Because tracking, qualification, and optimization run themselves, one person runs more clients on the same repeatable motion. Growth stops being tied to hours.

Retainer value over time
WHAT YOU GET

Everything you need to close, run, and grow revenue-based retainers

JOBBER INTEGRATION

Revenue proof, straight from your client’s CRM

Every lead carries the real revenue it produced, validated in the client’s own system.

Jobber integration

AREVOS, revenue-based retainers for your agency

AREVOS logo

AREVOS gives your agency the process and business intelligence to run a revenue-based agency, without building it yourself. Powered by the marketing-attributed revenue Revenue Engine validates.

  • Forecast, base the retainer on revenue
  • Audit & Proposal, build trust with real data
  • Monthly & Quarterly Reviews, keep revenue and goals on track
  • PnL & Annual Report, grow renewals on revenue
  • Portal, manage every client in one place

Optional WhatConverts software that works alongside Revenue Engine. Free during beta, with early access available for Revenue Engine adopters.

Request Access to the Pilot

The Revenue Engine pilot is for you if:

  • You run Google Ads for home services clients
  • You have at least one client on Jobber
  • You want to price on revenue, not hours

    Not a fit yet? Request access anyway and we'll add you to the launch waitlist.

    Questions Agencies Ask

    How does the pilot actually work?

    Will my clients actually accept revenue-based pricing?

    Do I need access to my client’s financials?

    What if my client has a slow quarter?

    How much work is setup?

    What is AREVOS, and how do I get access?

    Become the revenue partner your clients keep

    Scale your agency profitably by connecting retainers to revenue, and unlock growth that isn't tied to headcount.

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