Avita Digital Drives 50%+ CPA Reduction & Major Operational Savings 

"With WhatConverts, we can track leads and see not only the cost per acquisition drop more than 50%, but also improve our targeting and reduce our sales department because the inbound marketing is working."

Case Study

• Agency: Avita Digital
• Client: Luxury Cruise Events
• Software: WhatConverts

When Avita Digital plugged WhatConverts into their client's marketing stack, the luxury-event brand’s cost-per-acquisition (CPA) didn’t just shrink—it sank by more than 50 percent. With high-intent leads now flowing straight to the dock, the client shut down its outbound sales team entirely, freeing budget for even more profitable growth.

The Challenge: Proving True Value Beyond Surface Metrics

“They were making all these outbound calls, and we couldn’t tell which leads were coming from where. And their CRM was custom-built, but it wasn’t really helping us understand what was actually driving bookings.”

Before partnering with Avita Digital, the client (a yacht event business) relied heavily on outbound sales to fill their schedule of luxury charters, weddings, and corporate events.

The approach generated leads, but it came with mounting inefficiencies. Their sales team spent too much time chasing prospects without knowing which channels worked, and their custom CRM offered little insight into lead quality or campaign performance. With no centralized tracking, their data was fragmented, and true marketing ROI was impossible to measure.

To grow smarter, they needed real visibility into lead quality and a system that connected marketing to revenue.

The Solution: WhatConverts for Detailed Lead Data and Valuation

“It all comes down to ROI. With WhatConverts, we could track the leads that matter and prove exactly where the revenue’s coming from.”

Avita Digital brought in WhatConverts as the engine for smarter lead tracking and marketing attribution. The team implemented a system that:

Tracked All Inbound Leads

From calls and forms to marketing channels like Google Ads, Bing organic, and even social channels, Avita Digital used WhatConverts to see which channels were bringing in leads.

With it, they could get a birds eye view of all their leads’ marketing attribution (incluing source, medium, and landing page:

Or zoom in to see an individual lead’s complete customer journey:

As a result, they knew exactly which channels generated the most value for their client.

Segmented Leads by Service Type

Not all leads are created equal. With WhatConverts, Avita Digital could see which leads were interested in which event type, each with their own potential value (e.g., weddings = $10k sales value, corporate events = $25k). With this information, they could then see the exact value each channel generated.

Optimize Their Budget

Last but not least, Avita Digital could make strategic budgeting decisions based on which channels generated the most valuable leads.

For example, if they saw a specific Google Ads campaign brought in $70,000 in value while most others generated well below $45,000, they could reallocate budget away from the low-performing ones and double down on the clear winner.

As a result, ROI skyrocketed and the client couldn’t have been happier.

The Results: Drastic CPA Reduction and Operational Efficiency

“WhatConverts hit the right balance—for tracking, for usability, and for tying marketing back to results. And for the client, we could now see their inbound was truly working.”

The impact of switching to WhatConverts was immediate and measurable:

• Acquisition costs dropped by over 50%
• Eliminated the need for an outbound sales team, saving time and overhead
• Conversion rates remained strong, preserving revenue while cutting spend
• Inbound leads became more targeted, thanks to continuous campaign optimization

The client now runs a leaner, smarter sales engine—driven by data and powered by WhatConverts.

Call to Action

Ready to cut your own CPA in half? Start your free 14-day trial of WhatConverts today and see which leads really book revenue-generating voyages.