Discover what lead sources are, why they are essential, which of them work best for small businesses, and how you...

Your captured buyer intent data is invaluable to show money invested in marketing channels is working. WhatConverts helps agencies realize...

The best marketing dashboard tools can help facilitate a better relationship between the agency and the client. Those tools can...

Your marketing KPI dashboard should show the metrics that clients care about. Here are five metrics PPC and SEO marketers...

Do your client's read your marketing reports? Here are six ideas for a digital marketing report template that clients will...

Attribution helps you figure out which marketing channels drive leads, but first touch attribution produces different data than last touch.

Cost per lead is one of the most important marketing metrics out there. Learn how to calculate CPL and adjust...

See a video showing how one marketing agency uses WhatConverts Google Ads optimization software for their clients.

PPC ads are getting more expensive, and you might find yourself asking, are Google Ads worth it in 2022? WhatConverts...

The new WhatConverts Dashboard is now available to all users. Learn more about all the new layout, additional features and...