How to: Mine Voice-of-Customer Data for Niche Keywords
Best Call Tracking Software for Marketers and Agencies in 2025
This guide ranks and scores the top 9 best call tracking software in the industry and shows which product is...
Team Member Spotlight: Mark Rehberger—From Beer Marketing to Backend Reliability
Each month, we recognize one team member that's gone above and beyond their role. This month, our spotlight team member...
White Labeling for Marketing Agencies: What It Means and Why It Matters
White labeling lets agencies put their own brand on the tools clients see every day. Done right, it can also...
How to: Increase Booking Rates to 90%
A lead is a chance at revenue. A booking IS the revenue. Your campaigns should be optimized to target the...
Product Update: See a Full Year of Marketing Performance in One Report
Run Marketing Reports across a full year, compare any period to the one before it, and review extended date ranges...
The Multi-Location Client Whose Numbers Don't Add Up
Multi-location reporting hides which location earns the most. See how per-location attribution reveals real value and where to spend.
How to: Train the Google Algorithm for 12x ROAS
Think 12x ROAS is unrealistic? Think again.
How to Prove a Click Drop Is Good News
A click drop doesn’t always mean the ad is failing. The ad might be doing what it was built to...
PPC Optimization: A Complete Guide to Targeting Revenue, Not Just Conversions
A campaign will target whatever number you feed it, so a good PPC optimization strategy has to optimize toward value,...
Your Client's Receptionist Is the Highest-Leverage Person in Your Marketing
Every dollar an agency spends on lead generation ends up in the same place: the phone on someone's desk.
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