The Client Who Keeps Asking for More Leads (When They Actually Need Better Ones)
Best Call Tracking Software for Marketers and Agencies in 2025
This guide ranks and scores the top 9 best call tracking software in the industry and shows which product is...
Team Member Spotlight: Libby Kohan—Studio Skills, Strategy Brain, Shark Stories
Each month, we recognize one team member that's gone above and beyond their role. This month, our spotlight team member...
Are Your Ad Groups Cannibalizing Themselves?
If a scaled-up ad group's new keywords are driving conversions but not quote value, you're cannibalizing. If they're driving both,...
Most Manufacturing Leads Are Decided Before First Contact, So What Are You Actually Tracking?
If your tracking only starts after the sales decision has been made, you're gathering zero information about what influenced that...
What Is Data Enrichment? (And How It Applies to Lead Generation)
Data enrichment adds context to raw data so it drives decisions. Learn how lead enrichment turns anonymous conversions into revenue.
How to: Stop Wasting Budget on Call Extensions
Google doesn't tell you this, but you're paying for every click you get from junk, spam, and wrong numbers. Here's...
Why "Budget" and "Quote Value" Aren't the Same
The budget field captures what the prospect says they'll spend, but it's not a reliably accurate piece of data.
Manufacturing Marketers: Don't Look Now, but There's a Spaceship in Your PPC Data
The manufacturing industry is really just five sub-industries in a trenchcoat, and it's throwing off your campaign metrics.
How Slow Season Kills Your Best Campaigns (and How to Stop It)
Every slow season, the algorithm makes the same mistake.
How to Use AI to Analyze Calls
Learn how to use AI to analyze calls, qualify leads automatically, and feed revenue data back to Google Ads without...
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