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How Does Customer Journey Marketing Work in 2021?
Lead Capture & Tracking How Does Customer Journey Marketing Work in 2021? by Mac Mischke  Mac Mischke ·  Sep 10, 2021

Customer journey marketing can reveal exactly how new leads interact with your marketing touchpoints to become paying customers.

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How Does Call Tracking Work for Businesses like Airskirts
Integrations How Does Call Tracking Work for Businesses like Airskirts by Mac Mischke  Mac Mischke ·  Aug 30, 2021

How does call tracking work and how does it help businesses improve marketing efficiency? Learn how the Founder of Airskirts...

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6 of the Best Marketing Attribution Tools in 2021
Analytics & Reporting 6 of the Best Marketing Attribution Tools in 2021 by Mac Mischke  Mac Mischke ·  Aug 23, 2021

Marketing attribution tools have a direct impact on your company's bottom line. Use them to see which marketing channels deliver...

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The 4 Best Ways to Track Forms in 2021
Lead Capture & Tracking The 4 Best Ways to Track Forms in 2021 by Mac Mischke  Mac Mischke ·  Aug 16, 2021

There's an easier way to track forms alongside all of your other conversions, and it doesn't involve complicated script or...

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Call Tracking Numbers: Everything You Need to Know
Lead Capture & Tracking Call Tracking Numbers: Everything You Need to Know by Michael Cooney  Michael Cooney ·  Jul 30, 2021

In this post, we'll answer (1) what are call tracking numbers are, (2) how they work, (3) the types of...

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Landing Page Analytics: 5 Ways to Increase Conversions
Analytics & Reporting Landing Page Analytics: 5 Ways to Increase Conversions by   ·  Aug 2, 2021

Want to see more conversion when you look at your landing page analytics? You'll have to incorporate certain elements into...

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Organic Leads and Rank Tracking: Finding Opportunities
Analytics & Reporting Organic Leads and Rank Tracking: Finding Opportunities by Mac Mischke  Mac Mischke ·  Jul 26, 2021

You can get more organic leads by paying close attention to which keywords are driving conversion on your site. Here's...

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3 Best Marchex Alternatives for 2021
Lead Capture & Tracking 3 Best Marchex Alternatives for 2021 by Michael Cooney  Michael Cooney ·  Jul 21, 2021

We'll discuss the key factors you should look for in a Marchex alternative, and how WhatConverts (our call tracking software)...

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Best Call Tracking Software for Facebook Ads (Factors to Consider)
Lead Capture & Tracking Best Call Tracking Software for Facebook Ads (Factors to Consider) by Michael Cooney  Michael Cooney ·  Jul 19, 2021

In this post, we discuss 3 important factors to consider when choosing a call tracking software for FB Ads (and...

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