Translating Google Ads Reporting into Client Language
Best Call Tracking Software for Marketers and Agencies in 2026
This guide ranks and scores the top 9 best call tracking software in the industry and shows which product is...
How to: Improve Client Answer Rates to Boost ROI
Clients say your marketing isn't working. But the calls are landing—the problem is what happens after the phone rings.
How to: Turn an SEO Skeptic into a Believer
You can't argue a skeptic out of doubt. The only solution is to show them something a rankings report can't.
Using Segmentation to Target Quality, Not Quantity
A bigger pile of the wrong leads isn’t success. In fact, it’s a really good way to lose the account.
The Bid Strategy Intelligence Hidden in Your Offline Conversations
The information you get during a call is the richest marketing intelligence you own. And it's stuck offline where none...
Drive Lead Gen by Gamifying Lead Handling for Store Teams
You're driving leads but your client's sales team is dropping the ball. Here's how to help improve client call handling...
When Reality Doesn't Match the Forecast: What a Revenue Retainer Miss Actually Means
A Revenue Retainer is priced on a forecast, not a promise. See how a scheduled quarterly review turns a missed...
What Percentage Should You Charge? 5%, 10%, or 15% of Revenue
See what actually sets a fair revenue-share percentage — trade benchmark, client close rate, and job value — so you...
The Mortgage Valuation for Marketing: Why Your Retainer Should Work Like an Appraisal
See why a retainer percentage clients trust works like a home appraisal: a number a process produces from benchmarks and...
How to Handle Seasonality Without Changing Your Price
HVAC, roofing, and landscaping revenue swings hard by season. Here's why a flat monthly retainer built on a 12-month forecast...
Get the latest from WhatConverts
Monthly marketing advice, delivered straight to your inbox.
