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2026 Will Be the Year of the Precision-First Marketer

Precision-first marketers are 27% more likely to keep media waste under 10% compared to the average marketer.
Best Call Tracking Software for Marketers and Agencies in 2025
Lead Tracking

Best Call Tracking Software for Marketers and Agencies in 2025

This guide ranks and scores the top 9 best call tracking software in the industry and shows which product is...

The Hidden Conversion Blind Spots Costing You Money
Lead Tracking

The Hidden Conversion Blind Spots Costing You Money

The real problem isn’t identifying a single touchpoint. It’s seeing every touchpoint that influenced the lead, because most journeys aren't...

Dashboard Overload Is Killing Client Engagement
Lead Analytics

Dashboard Overload Is Killing Client Engagement

When reporting is this fragmented, clients do what every human does when faced with friction—they abandon it. 

How to: Build an Ad Blocker for Spam Clicks
Marketing

How to: Build an Ad Blocker for Spam Clicks

Just like an ad blocker prevents pop-ups from ever loading, you can teach your campaigns to ignore traffic that’s never...

AI Uncertainty Is a Risk Agencies Can't Afford
Lead Analytics

AI Uncertainty Is a Risk Agencies Can't Afford

Client pressure to “do something with AI” has never been higher. Yet only 19% of agencies have a clear investment...

74% of Ad Spend Is Digital.
Lead Tracking

74% of Ad Spend Is Digital. "Winging It" Is No Longer a Strategy.

When digital was 20% of the budget, guesswork was acceptable. At 74%, it’s just reckless.

Introducing the Sales Call Handling Report: See Where Great Leads Are Won — or Lost
Product Updates

Introducing the Sales Call Handling Report: See Where Great Leads Are Won — or Lost

New to WhatConverts, see how sales teams answer and book calls—with full ROI clarity in the new Sales Call Handling...

What to Do When Getting Client Feedback Feels Impossible
Marketing

What to Do When Getting Client Feedback Feels Impossible

The feedback breakdown doesn’t happen because clients don't care. It happens because providing useful lead data requires work.

Where Good Leads Go to Die: the Poor Call Handling Problem
Marketing

Where Good Leads Go to Die: the Poor Call Handling Problem

The lead was qualified. The prospect was ready. But the call got fumbled—and now your client questions whether your marketing...

How to: Use Agentic AI to Supercharge Your Lead Gen
Lead Analytics

How to: Use Agentic AI to Supercharge Your Lead Gen

What if you could hire someone whose whole job was to read every lead interaction and extract the intelligence that...

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