How to: Calculate True ROI Without Building a Spreadsheet
Best Call Tracking Software for Marketers and Agencies in 2025
This guide ranks and scores the top 9 best call tracking software in the industry and shows which product is...
Why Roofing PPC Benchmarks Break Down Without Lead Quality Data
Industry averages can't tell you if your PPC spend is working. Only your actual lead value can do that.
PPC Costs Are Rising—And That Makes Every Dollar More Fragile
When clicks cost more, optimization mistakes compound faster—and it's not long before lead quality begins to suffer.
Why Your "Aggressive" 2026 Growth Target Is Probably Too Conservative
Aiming for 20% growth in 2026? Try adding another zero...or even two.
The Time-of-Day Pattern Costing You 30% of Your Budget
You're funding the hours that convert the most but close the least—and ad platforms can't tell the difference.
How to: Connect Your Booked Appointments Straight to Your Ad Spend
You can see appointments being scheduled, but you have no idea which campaigns are actually driving those bookings.
AI Ads Are Coming—And PPC Attribution Just Got Harder
The moment traffic starts coming from AI-driven conversations, the attribution rules marketers rely on today start to break down.
37% of Consumers Start Searches with AI Instead of Google. Here's What You Need to Adapt
AI isn't replacing traditional search. It's adding a touchpoint.
Your Chatbot Is Stealing Credit From Your Best Campaign
When leads show up in your dashboard with "source: web chat," you get zero attribution to the campaign that brought...
The Geographic Gold Mine Hidden in Your "(not set)" Data
When aggregated data buries pockets of high-value opportunity, location-level analysis tells you where to fund heavily and where to scale...
Get the latest from WhatConverts
Monthly marketing advice, delivered straight to your inbox.
