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Definitive Guide to Digital Marketing Attribution Software
Analytics & Reporting Definitive Guide to Digital Marketing Attribution Software by Mac Mischke  Mac Mischke ·  May 27, 2021

The more money you're spending on digital marketing, the more important it is that you have accurate marketing attribution software.

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The Best Way to Track Calls from Google Ads (In-Depth Look)
Lead Capture & Tracking The Best Way to Track Calls from Google Ads (In-Depth Look) by Michael Cooney  Michael Cooney ·  May 25, 2021

What’s the most effective way to track calls from Google Ads? This post will answer that.

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How to Measure Marketing Effectiveness in 2021
Analytics & Reporting How to Measure Marketing Effectiveness in 2021 by Mac Mischke  Mac Mischke ·  May 18, 2021

To measure marketing effectiveness in 2021, you must ditch the vanity metrics and focus on leads. It's easier than you...

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4 Best CallTrackingMetrics Alternatives (In-Depth Look)
Analytics & Reporting 4 Best CallTrackingMetrics Alternatives (In-Depth Look) by Michael Cooney  Michael Cooney ·  May 14, 2021

Looking for an alternative to CallTrackingMetrics? In this post, we’ll list 4 other call tracking solutions that you should take...

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Best Call Tracking Software for Agencies (Factors You Should Consider)
Analytics & Reporting Best Call Tracking Software for Agencies (Factors You Should Consider) by Michael Cooney  Michael Cooney ·  May 12, 2021

In this post, we'll discuss 4 factors that agencies need to consider when choosing a call tracking software, and how...

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How to Enhance your Chat Service with Web Chat Reporting
Analytics & Reporting How to Enhance your Chat Service with Web Chat Reporting by Jeremy Edson  Jeremy Edson ·  May 25, 2021

Adding web chat can boost your conversion rate, but it's the web chat reporting that will help you identify the...

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 Best Call Tracking Solution for Marketing (In-Depth Look)
Analytics & Reporting Best Call Tracking Solution for Marketing (In-Depth Look) by Michael Cooney  Michael Cooney ·  May 10, 2021

In this post, we'll discuss what makes WhatConverts a great call tracking software for marketing, and how it's differentiated from...

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Product Update: Introducing The Google Ads Attribution Window
Advertising & Marketing Product Update: Introducing The Google Ads Attribution Window by Mac Mischke  Mac Mischke ·  May 11, 2021

We've updated our Google Ads attribution window so you can get credit for every lead you're paying for. Read on...

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6 Reasons Your Business Needs Call Tracking in 2021
Lead Capture & Tracking 6 Reasons Your Business Needs Call Tracking in 2021 by Mac Mischke  Mac Mischke ·  Apr 26, 2021

Did you know that call tracking can actually reveal your lead's complete journey from stranger to customer? That's the power...

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