What Google Ads Can—and Can't—Tell You About Phone Leads
Best Call Tracking Software for Marketers and Agencies in 2025
This guide ranks and scores the top 9 best call tracking software in the industry and shows which product is...
Why Call-Driven Campaigns Are the Hardest Ones to Defend in Client Reviews
You can say, "this campaign drove 52 calls." But when you're asked how many of those calls became real opportunities,...
How to: Learn Whether CPQL Is Improving Over Time
Most agencies optimize month-to-month and react to whatever is in the most recent reports while broader trend lines go unnoticed.
The Reporting Gap That Makes Call-Heavy Accounts Feel Unstable
Call volume is solid, but you still feel uncertain—because you have no idea if those calls were qualified or time-wasters.
Team Member Spotlight: John Tomory—The O.G. WhatConverts User
Each month, we recognize one team member that's gone above and beyond their role. This month, our spotlight team member...
Google Ads Says a Call Is a Conversion—Sales Might Disagree
What is a "conversion," anyway? Sales and marketing have two completely different definitions.
If Your Client Asks "Which Calls Turned Into Revenue," Can You Answer?
All of your graphs are trending up. Yet you can't tell your client what it means for their bottom line.
Why “Call Conversions” in Google Ads Rarely Match What Sales Actually Closes
Google counts calls; sales counts opportunities. These aren't conflicting measurements—they're measuring completely different things.
Your Google Ads Look Profitable—Until You Understand How Google Counts Call Conversions
Google Ads doesn't count conversions the way you think it does, and what Google counts as a “conversion” isn’t always...
How Many Conversions Do You Need to Train the Ads Algorithm?
Google's official recommendation for automated bidding strategies is at least 30 conversions within 30 days, but that's the bare minimum,...
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