If Your Client Asks "Which Calls Turned Into Revenue," Can You Answer?
Best Call Tracking Software for Marketers and Agencies in 2025
This guide ranks and scores the top 9 best call tracking software in the industry and shows which product is...
Why “Call Conversions” in Google Ads Rarely Match What Sales Actually Closes
Google counts calls; sales counts opportunities. These aren't conflicting measurements—they're measuring completely different things.
Your Google Ads Look Profitable—Until You Understand How Google Counts Call Conversions
Google Ads doesn't count conversions the way you think it does, and what Google counts as a “conversion” isn’t always...
How Many Conversions Do You Need to Train the Ads Algorithm?
Google's official recommendation for automated bidding strategies is at least 30 conversions within 30 days, but that's the bare minimum,...
The "Doing Stuff" Problem: Why Random Marketing Kills Optimization
Too many small businesses get caught in a cycle of stop-start marketing that breaks the optimization cycle before it begins.
Your Landing Page A/B Test "Winner" Is Losing You $40K/Month
Learn why your A/B testing tool is lying to you—and how to connect test results to value so your winners...
The "Bad Lead" Problem That's Actually a Speed-to-Contact Problem
When leads sit untouched, they don’t just go cold. They get misread, real leads look low-quality, and you make optimization...
How to: Calculate True ROI Without Building a Spreadsheet
Proving ROI means connecting your spend to the leads and revenue that it generated: simple in theory, nightmare in practice.
Product Update: Marketing Spend Just Got More Actionable
Track marketing spend by month, include additional costs, and view 12-month performance reports to connect spend to lead outcomes in...
Why Roofing PPC Benchmarks Break Down Without Lead Quality Data
Industry averages can't tell you if your PPC spend is working. Only your actual lead value can do that.
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