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Team Member Spotlight: Erik Pelayo—From Targets to KPIs, Hitting What Matters
Each month, we recognize one team member that's gone above and beyond their role. This month, our spotlight team member...
Authenticator App–Based 2-Factor Authentication in WhatConverts
Add stronger account security with Authenticator App–based two-factor authentication in WhatConverts. Set it up in minutes after login or enable...
Top 5 AI-Related Google Ads Features from 2025
Buried in this wave of innovation is a sign of something bigger: the end of granular PPC control as we...
Your Client's Top Salesperson Just Disqualified Your Best Lead Source
Your attribution data now shows your campaign underperforming. But the campaign isn't the problem; the lead routing is.
Why Your Agency Lost Three Clients in Q4 (Hint: It Wasn't Performance)
When marketing can't demonstrate revenue contribution, it becomes the easiest line item to cut.
How to: Learn Exactly When Your Google Ads Should Run
When you optimize schedules based purely on conversion count, you end up paying premium rates for junk traffic while starving...
How to Lower Customer Acquisition Cost
Lowering CAC isn't about generating cheaper leads. It's about identifying which leads turn into customers—and funding those sources.
Beyond Speed to Lead: Building a Response Framework that Converts
Learn how to create a repeatable response framework that balances speed with quality, so more of those first contacts turn...
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