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What is a good ROAS in 2022?
Advertising & Marketing What is a good ROAS in 2022? by Mac Mischke   ·  Nov 12, 2021

What is a good ROAS and how can you help your business see better returns? Find out in this detailed...

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Marketing ROI: How to Better Measure Marketing Success
Analytics & Reporting Marketing ROI: How to Better Measure Marketing Success by Mac Mischke   ·  Nov 1, 2021

You can track marketing ROI by tracking leads back to marketing. Read this article to learn how lead tracking helps...

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What Can You Learn from Attribution Reports?
Analytics & Reporting What Can You Learn from Attribution Reports? by Mac Mischke   ·  Oct 22, 2021

Marketers are asking, what can you learn from attribution reports? Find out how attribution can improve your marketing strategy.

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PPC Call Tracking: The Key to Google Ads ROI
Lead Capture & Tracking PPC Call Tracking: The Key to Google Ads ROI by Mac Mischke   ·  Oct 20, 2021

Optimize your Google Ads based on real leads, not clicks. In 2022, PPC call tracking can help you identify the...

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Boost Lead Conversions in 2022 with Virtual Receptionists and Tracking
Lead Capture & Tracking Boost Lead Conversions in 2022 with Virtual Receptionists and Tracking by Samir Sampat   ·  Oct 6, 2021

Are you turning leads into customers? Get more lead conversions in 2022 with lead tracking tools and virtual receptionists.

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An Alternative to Tracking Conversions in Google Analytics
Lead Capture & Tracking An Alternative to Tracking Conversions in Google Analytics by Mac Mischke   ·  Oct 1, 2021

Tracking conversions in Google Analytics only reveals part of the marketing story. If you want the full picture, use this...

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Using Content Marketing Reporting to Prove ROI in 2022
Analytics & Reporting Using Content Marketing Reporting to Prove ROI in 2022 by Mac Mischke   ·  Sep 17, 2021

Content marketing reporting should be tied to leads and revenue. Read our latest post to learn how to tie content...

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How Does Customer Journey Marketing Work in 2022?
Lead Capture & Tracking How Does Customer Journey Marketing Work in 2022? by Mac Mischke   ·  Sep 10, 2021

Customer journey marketing in 2022 can reveal exactly how new leads interact with your marketing touchpoints to become paying customers.

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How Does Call Tracking Work for Businesses like Airskirts
Integrations How Does Call Tracking Work for Businesses like Airskirts by Mac Mischke   ·  Aug 30, 2021

How does call tracking work and how does it help businesses improve marketing efficiency? Learn how the Founder of Airskirts...

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