How to: Connect Your Booked Appointments Straight to Your Ad Spend
Best Call Tracking Software for Marketers and Agencies in 2025
This guide ranks and scores the top 9 best call tracking software in the industry and shows which product is...
AI Ads Are Coming—And PPC Attribution Just Got Harder
The moment traffic starts coming from AI-driven conversations, the attribution rules marketers rely on today start to break down.
37% of Consumers Start Searches with AI Instead of Google. Here's What You Need to Adapt
AI isn't replacing traditional search. It's adding a touchpoint.
Your Chatbot Is Stealing Credit From Your Best Campaign
When leads show up in your dashboard with "source: web chat," you get zero attribution to the campaign that brought...
The Geographic Gold Mine Hidden in Your "(not set)" Data
When aggregated data buries pockets of high-value opportunity, location-level analysis tells you where to fund heavily and where to scale...
How to: Identify Your Client’s Best Sales Reps
Not all sales reps perform equally. Some turn your leads into revenue, while others quietly leak opportunity—and you're left holding...
How Roofers Can Come Out Ahead in 2026's Uncertain Economy
Half of all roofing contractors are stressed about the economy, but 89% predict that sales will increase in the coming...
Team Member Spotlight: Erik Pelayo—From Targets to KPIs, Hitting What Matters
Each month, we recognize one team member that's gone above and beyond their role. This month, our spotlight team member...
Authenticator App–Based 2-Factor Authentication in WhatConverts
Add stronger account security with Authenticator App–based two-factor authentication in WhatConverts. Set it up in minutes after login or enable...
Top 5 AI-Related Google Ads Features from 2025
Buried in this wave of innovation is a sign of something bigger: the end of granular PPC control as we...
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