Product Update: See a Full Year of Marketing Performance in One Report
Best Call Tracking Software for Marketers and Agencies in 2025
This guide ranks and scores the top 9 best call tracking software in the industry and shows which product is...
The Multi-Location Client Whose Numbers Don't Add Up
Multi-location reporting hides which location earns the most. See how per-location attribution reveals real value and where to spend.
How to: Train the Google Algorithm for 12x ROAS
Think 12x ROAS is unrealistic? Think again.
How to Prove a Click Drop Is Good News
A click drop doesn’t always mean the ad is failing. The ad might be doing what it was built to...
PPC Optimization: A Complete Guide to Targeting Revenue, Not Just Conversions
A campaign will target whatever number you feed it, so a good PPC optimization strategy has to optimize toward value,...
Your Client's Receptionist Is the Highest-Leverage Person in Your Marketing
Every dollar an agency spends on lead generation ends up in the same place: the phone on someone's desk.
When Every Service Lead Looks the Same
When you can't tell the $4,000 jobs from the $95 ones, your bidding algorithm can't either.
How to: Use Organic Data to Fix Paid Strategy
Trial and error is too expensive for PPC campaigns. Luckily, organic provides a low-cost shortcut to finding your best keywords.
Why Pausing a Campaign for Two Weeks Can Cost You Two Months of Performance
The pause might only last two weeks, but the recovery takes much longer.
A Slow Market and a Bad Campaign Look Identical. Here's How to Tell Them Apart.
In a slow market, lead quality holds steady or rises. In a failing campaign, lead quality degrades alongside volume.
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