Agency Untangles Attribution Knot, Scales Client to $1M

"WhatConverts has been essential for proving value to our clients and showing a clear ROI for their campaigns."

Case Study

• Agency: Repeat Digital
• Client: Navitas Safety
• Software: WhatConverts

The Challenge:

“Navitas was looking to implement an aggressive online marketing strategy focused on lead generation… This meant any new paid campaign needed to work together with their current strategies.”

Ask any growing business—the Achilles Heel of scaling is attribution. If you can’t tell what’s working, you can’t double down on high-performers and you can’t cut out the drains on your budget. But when you’re working with multiple marketing channels, each with multiple campaigns, untangling that attribution knot is no small task.

This was the challenge facing Repeat Digital. Their client, Navitas Safety, was looking to expand aggressively into PPC. However, with numerous marketing strategies running in tandem—email marketing, organic social, paid media, partnerships—tracking lead attribution became increasingly complex. Without a clear view of which campaigns were delivering valuable leads and which weren’t, there was a risk of misallocating resources.

It was up to Repeat Digital to:

• Launch an effective PPC strategy
• Ensure every lead was accurately attributed to its source
• Scale campaigns aggressively, increasing budgets on a monthly basis

As such, Repeat needed a reliable system to evaluate campaigns, assess lead quality, and justify scaling efforts while avoiding wasted ad spend.

The Approach:

“As the leads kept coming in so did the demand to grow further, with budgets increasing month on month in order to get more leads. Thankfully, our reporting software, WhatConverts, can assign leads to campaigns, keywords, and attribute sales quality and value.”

To address these challenges, Repeat Digital relied on WhatConverts to untangle the web of lead attribution. With campaigns running across five PPC channels (including Google Ads) and additional sources such as email and organic traffic, WhatConverts became the backbone of their tracking and optimization strategy. Key elements included:

• Comprehensive Lead Attribution: WhatConverts attributed leads back to specific campaigns, keywords, and channels, enabling Repeat Digital to pinpoint the exact sources of high-quality leads. This clarity allowed them to focus budgets on top-performing campaigns and eliminate underperforming ones.
• Lead Quality Analysis: Through call recordings, transcriptions, and lead analysis tools, WhatConverts made it easy to identify which leads were genuinely valuable, helping Repeat Digital focus on sales-ready opportunities.
• Scalability and Efficiency: With WhatConverts consolidating all lead tracking into a single platform, Repeat Digital avoided the inefficiency of juggling multiple tools, freeing up time to focus on scaling campaigns.

This data-driven approach allowed Repeat Digital to confidently scale Navitas’ PPC budgets month over month, ensuring that growth was not just rapid but also sustainable.

The Result:

“Repeat has driven our leads up to every new target we aim for and work with us closely to ensure we maximise our potential.”

The strategy was a resounding success.

Thanks to Repeat Digital’s work, Navitas earned an astounding 28X ROI over 7 months, bringing in £1 million in revenue from just a £35K PPC budget. Their expertise allowed them to increase goal completions by 239%, all while implementing optimization strategies across 5 different PPC channels.

Best of all, the future is even brighter for Repeat Digital and Navitas. Though they already increased their PPC budget by 12X over these 7 months, they’re already planning to 8X their budget in the future.

And without the tracking and optimization capabilities of WhatConverts, none of this would’ve been possible.

Result Highlights

• Over 28X ROI – Earned more than £1 million revenue from £35,000 budget
• 239% increase in goal completions across 5 PPC channels
• Gained confidence to 12X paid media spend with 8X increase planned

Want to see what kind of ROI you can achieve? Start your free 14-day trial of WhatConverts today!