Custom Report Builder
The Report Builder allows you to create just about any report you may need based on the data in your WhatConverts account. All you have to do is select dimensions from the drop down and you'll instantly get a report displaying all leads for the combination you choose.

Sort and Filter Leads
Filtering tools allow you to examine a subset of leads from specific campaigns, sources or marketing channels. Group leads by specific keywords or campaigns to quickly see the results of your marketing spend.

Lead Value
Lead tracking reveals some of your marketing picture, but not all. To understand your marketing in terms of sales, you must account for lead value. WhatConverts allows you to add value to leads and see the value in every marketing report.

DialogTech vs Marchex vs WhatConverts
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WhatConverts allows us to show ROI to our small business customers easily by putting calls and form leads in one dashboard. It's a no-brainer tool for marketers. If you need a complete marketing lead tracking tool or just call tracking, I would use WhatConverts because it comes with other fantastic tools, but even just for call tracking, it's a great price and works very well. The new dashboard design is fantastic and easy to use. The support at WhatConverts is like no other SaaS tool I have ever used. They are like a mix of brains from Harvard and service of Chic-fil-A.
Tyler G., President