Mixpanel vs Heap Analytics vs WhatConverts

WhatConverts helps us track calls from the website for our digital marketing clients, filling in a big piece of the puzzle which is usually missing. Up to 50% of all leads come via telephone calls and including this in our data helps us better optimize our campaigns. It also ensures our clients see the full value that our digital marketing campaigns bring. It gives us a full picture of the results our digital marketing campaigns are driving which helps us better optimize activity for continuous improvement and helps with client retention.