The Challenge
Lawnline Marketing, a Tampa-based agency specializing in the green industry, managed a client investing over $150K in lead generation across various channels, including Google Ads and LSAs. The influx of thousands of leads made it challenging to discern which channels produced high-quality leads and where to allocate the budget effectively. Manually organizing and analyzing this vast data set was time-consuming and inefficient.
“We use it literally every single day to manage tens of thousands, if not hundreds of thousands of leads. WhatConverts is a core part of our business and we plan on continuing to use it as we grow and grow and grow.”
The Solution
Implementing WhatConverts provided Lawnline with the tools to:
- Filter through thousands of leads swiftly using custom fields tailored to their niche industry.
- Identify non-qualified leads, such as those seeking services the client didn't offer (e.g., mowing).
- Diagnose the source of unqualified leads, discovering that 41% of LSA leads were for non-offered services.
- Adjust LSA listings to better reflect the client's services, reducing irrelevant inquiries.
“I can see through WhatConverts that too many of these leads are not quotable and understand why that is using custom fields and the Lead Manager.”
The Results
Within five minutes, Lawnline:
- Analyzed over 6,000 leads to pinpoint unqualified inquiries.
- Reduced non-offered service leads from LSAs by 92% through optimized listings.
- Enhanced lead-to-MQL rates, ensuring marketing budgets targeted high-quality prospects.
“Using the data in WhatConverts, we could clearly see there is an issue here [leads looking for a non-offered service] and fix that problem."
Why It Matters
Rapid identification and resolution of lead quality issues empower agencies to optimize campaigns efficiently, ensuring clients receive valuable leads and maximizing ROI.
