The Challenge
MakeMeVisible, a marketing agency, aimed to build trust with businesses previously let down by other agencies. Their strategy focused on transparency, moving away from vanity metrics like impressions and clicks. Instead, they prioritized tangible KPIs such as calls received, leads generated, and appointments booked. A new veterinary clinic client, with no existing customer base, needed to generate revenue quickly. MakeMeVisible's task was to deliver leads that not only contacted the clinic but also converted into paying customers.
“The biggest complaint I hear is businesses that’ve been cheated by another agency. So the best outcome for me comes from the ‘Show Your Work’ business model. WhatConverts gives me the confidence I need to show clients that what we do is really working.”
The Solution
Implementing WhatConverts, MakeMeVisible could:
- Identify valuable leads by analyzing call durations and transcripts, distinguishing between genuine inquiries and spam.
- Attribute leads to specific marketing efforts, tracking sources, mediums, campaigns, and even keywords.
- Enhance client operations by identifying missed calls and providing sales coaching opportunities based on call recordings.
This comprehensive approach allowed the agency to provide clients with clear, actionable insights into their marketing performance.
“Everybody talks about KPIs as if they’re a godsend. But KPIs don’t mean anything if you can’t put anything real to it like appointments made. If you provide that kind of a report, clients know they’re getting actual value, and that’s what WhatConverts provides.”
The Results
Within six months, the veterinary clinic's revenue soared to $150,000 per month, translating to an annual run rate of $1.8 million. The clinic experienced a surge in quality calls, exceeding 400 per month. Beyond lead generation, MakeMeVisible added value by highlighting missed sales opportunities and offering sales team training, further boosting conversion rates.
“They’re only around 6 months old, but their revenue has grown to about $150,000 per month. It’s incredible."
Why It Matters
Transparency in marketing not only builds trust but also drives tangible results. By focusing on meaningful KPIs and clear attribution, agencies can deliver significant growth for their clients.
