The Challenge
Sophisticated Marketing Solutions, an Arizona-based PPC agency, faced a common challenge: determining which marketing channels were delivering high-quality leads. Without clear visibility into lead quality, they struggled to allocate budgets effectively and reduce the sales team's time spent on low-value leads.
“We’ve been able to strategically adjust our budgets in certain areas because we now have clear visibility into the quality of our leads. Without WhatConverts, we wouldn’t be able to do that anywhere near as easily.”
The Solution
Implementing WhatConverts provided the agency with the tools to:
- Analyze call transcripts and recordings to assess lead quality.
- Track call data, including duration and location, to identify valuable leads.
- Attribute leads to specific marketing channels, campaigns, and keywords.
- Train the sales team using real call recordings to improve conversion rates.
By pushing only high-quality lead data back to ad platforms, they trained algorithms to target leads more likely to result in sales.
“The biggest thing is being able to go in and see if our leads are quotable or not. We can generate leads all day, but if they aren’t quotable, there’s no way to show our clients their return on their investment.”
The Results
With WhatConverts, Sophisticated Marketing Solutions:
- Increased the average order value from $8K to $10K–$12K, a 50% uplift.
- Identified and shifted budget away from low-performing channels like Facebook to high-performing ones like Google Ads.
- Enhanced sales team effectiveness through training with actual call transcripts.
“We’ve been able to increase their average ticket order from $8K to about $10K to $12K, which is huge for our client. And they’ve told us the call transcripts are ‘priceless’ for their team."
Why It Matters
Precise lead attribution empowers agencies to optimize budgets, enhance sales strategies, and drive significant revenue growth.
