The Challenge
Florida-based agency WolfPack Advising specializes in digital marketing for home service businesses. Their client, Waypoint Inspections, struggled with their old call tracking solution because it lacked clear ROI attribution across Google, Bing, and local service ads. The client needed a more powerful platform that could tie leads to revenue and inform smarter budget decisions.
“Our customer base for ad management has doubled. And WhatConverts has been a core driver of that growth.”
The Solution
WolfPack implemented WhatConverts to:
- Track 70+ data points per lead across all marketing channels.
- Enrich lead data by syncing CRM information like sales value back into WhatConverts.
- Report on ROI by channel, factoring in both marketing spend and closed revenue.
This allowed the agency to identify which channels delivered the highest-value leads and optimize campaigns accordingly.
“With other solutions, seeing the metrics you need to make better decisions (quote value, sales value, ROI, etc. by source) is nowhere near as clear cut.”
The Results
Using WhatConverts, WolfPack discovered that LSAs were outperforming other channels in generating high-converting leads. They advised Waypoint to double their LSA budget, resulting in a significant increase in quality leads. The success story was so compelling that WolfPack used it as a case study to attract and onboard twice as many ad management clients.
Thanks to WhatConverts, WolfPack Advising:
- Discovered a high-performing marketing channel using ROI reporting
- Scaled client’s ad budget and LSA results by 2X
- Doubled the number of clients using ad management services
“The biggest thing is that closing customers is 10X easier. When we’re pitching an ad management program we can flat out say, ‘You can clearly see the type of return on investment we’re getting for what we’re doing here."
Why It Matters
Clear ROI attribution empowers agencies to optimize ad spend, build client trust, and scale their services effectively.
