Customer Journeys
Gain complete visibility into how leads interact with your marketing before, during, and after making a call. The Customer Journeys view lets you track each visitor's path across your digital touchpoints, revealing which campaigns and content drive calls, even when the conversion happens days or weeks later.
Follow Every Step, from First Click to Final Call
Get the Full Marketing Picture
Stop guessing which marketing efforts drive calls. Customer Journeys capture every touchpoint that influenced a conversion, from the first ad click to the final phone call. This multi-touch attribution reveals which content assists conversions and which channels deserve credit for initiating customer relationships.
Connect Online Ads to Offline Calls
Bridge the gap between digital analytics and offline conversions. Track how visitors navigate your website before picking up the phone, and reveal which ads and pages trigger calls most frequently. Use these insights to optimize your website content and drive more high-value phone conversations.
Measure True Campaign Performance
Discover which marketing efforts are influencing sales, not just driving clicks. With Customer Journeys, WhatConverts tracks interactions across multiple sessions and devices, so you can see when a Google Ad view last week leads to a conversion call today. Accurately attribute value to each marketing touchpoint so you can double down on the campaigns that initiate customer relationships.
Make Better Marketing Decisions
End the guesswork in your marketing strategy. With comprehensive journey data, you can identify exactly which touchpoints drive valuable conversations and allocate budget accordingly. Stop wasting resources on campaigns that look successful but don't actually drive meaningful customer engagement.
Real Results from Real Marketers
WhatConverts made it easy for us to say to customers … ‘This is how much you got in dollar value.’”
Gabriela Paiva
Director of Marketing at Digilatics
