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How does DNI work?

DNI may be a new concept if you are new to website call tracking. Some think it’s magic because it works so well; we also think it is magical.

When you buy a tracking phone number in WhatConverts, we ask what number you want us to swap out on your website. Our script then finds all versions of the swap numbers and, when triggered, our software swaps the number on your website with a tracking phone number that allows us to track your marketing data including the caller's source, medium, campaign, keyword, lead page and landing page.

Dynamic Number Insertion

If you want to know about DNI and how it works, visit our Support article "How Does Dynamic Number Insertion Work?"

Your phone calls, form submissions, web chats and ecommerce transactions are all in one place. You get that information directly in your WhatConverts dashboard. See what marketing brought leads to you and dive into additional lead data such as lead page, landing page, form details, call details, chat transcripts and call recordings.

WhatConverts answers your conversion questions including:

  • What marketing inspired a customer to reach out?
  • Are the leads coming into my business leading to sales?
  • When a customer fills out a form or calls, is that a “good” lead?

Get the tools you need to see what marketing converts, whether people call, chat or fill out a form. WhatConverts can track every touch-point back to the marketing responsible, giving you the complete marketing picture.

Don't miss a beat with your lead tracking. Get WhatConverts today with a 14 Day Free Trial and start knowing what marketing works.

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How Companies use WhatConverts
Finance and Insurance
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Which marketing channels are driving new clients? Find out.

Travel and Hospitality
Use Case Travel and Hospitality

See exactly where your customers are coming from.

Lawyers and Attorneys
Use Case Lawyers and Attorneys

Learn which marketing delivers the most valuable clients.

Dental
Use Case Dental

Track every new patient back to the marketing source.

Recommended Help Topics
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Help Document How can I Access my Call Recordings?

Last update on February 24, 2022

FAQ
Help Document How to Clear your Cookies to Test Your Number Swapping

Last update on March 8, 2022

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