Lead Qualification and Valuation
Identify which calls are actual sales opportunities and which are not. Assign monetary values to qualified leads so you can accurately measure which marketing channels deliver the highest-value calls. Allocate your marketing budget to your most valuable campaigns, prove ROI to stakeholders, and make confident decisions based on revenue impact rather than call volume alone.
Prioritize Calls with Revenue Potential
Assign Dollar Values to Phone Conversations
Attach actual revenue figures to your marketing performance data. Mark calls as quotable, add potential deal sizes, and track final sales amounts to demonstrate true ROI. Convert abstract marketing metrics into concrete financial values your stakeholders immediately understand.
Categorize Calls Based on Quality
Easily sort through your incoming calls and mark which ones are qualified leads versus wrong numbers, existing customer support, or other non-lead calls. Gain immediate clarity on which marketing efforts generate genuine opportunities instead of just driving call volume without business potential.
Automate Qualification with Custom Rules
Create custom qualification criteria that match your specific business needs. Flag leads based on service interest, location, budget range, or any factor important to your sales process. Develop a standardized qualification system that works across your entire organization.
Train Ad Algorithms with Automatic Optimizations
Send only qualified leads and their sales values back to Google Ads, Meta, or Bing as conversions. This tight feedback loop teaches bidding algorithms to prioritize prospects more likely to buy or spend more—automatically refining campaign targeting every day for compounding gains.
Real Results from Real Marketers
WhatConverts made it easy for us to say to customers … ‘This is how much you got in dollar value.’”
Gabriela Paiva
Director of Marketing at Digilatics
