Automate marketing tasks with Lead Intelligence

You can now automatically qualify your leads in minutes (not hours), all according to rules you set and you control. Once activated, these rules then:

1. Search through your leads (new or existing)
2. Look for templated or custom criteria
3. Carry out a templated or custom action

Save time by combining automation with lead scoring. Put a number on how qualified a lead may be based on your business goals and criteria. This is how lead scoring help marketers:

• Judge the quality of the lead.
• Decide when to take certain actions (e.g., send a lead to sales).
• Make marketing decisions like allocating budget to campaigns that produce better leads.

Automate marketing tasks such as data exports and campaign optimizations. Create action rules that are triggered by criteria of your choose. Some examples are:

• Send lead data to your client’s CRM once they are “Quotable”
• Send a conversion action to a Google Ads campaign with a Quotable Value of $2,500.
• Populate custom lead data fields based on where leads originated.