Track a fair amount of call data down to the keyword

Some good automation features (lead tagging and scoring)

Expansive Help Center

Good for General Call Tracking for Most Small Businesses

Prove & Grow Your Marketing ROI

Advertise & Optimize Strategically Based on Lead Quality/Value

Create Custom, Interactive Reports on 70+ Lead Data Metrics

Fast, Technically Competent Support

PPC Marketers, Agencies, & Google Ads Power Users

Some plans include sales-based features like softphones and real-time conversation monitoring

Good customization options

Solid Google Ads integration

Call Centers That Prioritize Sales-Focused Features

Customize which data is tracked

Many cost-saving features

Various pay-per-call integrations make it a clear choice for media buyers

Enterprise-Level Call Centers & Media Buyers

Powerful conversation intelligence features designed for sales

Good sales team automation tools

Enterprise perks like reduced costs for large volume transcriptions

Enterprises That Need Sales-Focused Conversation Intelligence

Includes lots of different automation tools

Great for lead distribution

Tools to minimize the time between customer action and sales team outreach

Businesses That Sell Leads & Need Advanced Lead Distribution