Mac Mischke is a Writer and Content Marketer at WhatConverts. Connect with him on Twitter and LinkedIn, or you can email him at [email protected].
Hear from Dale Powell of Atomic Marketing as he walks us through the WhatConverts agency dashboard. Atomic Marketing uses WhatConverts to track all their Google Ads campaigns. The agency's clients love the insights provided by the WhatConverts dashboard.
The WhatConverts platform allows this PPC agency to mark leads as quotable or not quotable. They then send only quotable conversions back to Google Ads. Over time, Google's Smart Bidding strategies focus on keywords that deliver quotable leads.
Agencies are moving away from manual keyword bidding and towards Smart Bidding with AI. Tools like WhatConverts can help leverage the power of Google AI to deliver better results.
Previous lead tracking solutions didn't allow Dale and his clients to only send qualified leads back to Google. Without the ability to only send qualified leads, Google's Smart Bidding would target all conversions instead of only targeting conversions that resulted in quotable leads. With WhatConverts, Atomic Marketing can leverage Google Smart Bidding to target the keywords that deliver quality leads.
WhatConverts offline conversion tracking is a crucial difference-maker for Atomic Marketing. The WhatConverts platform captures every phone call and form-fill from every Google Ad campaign. All leads are stored in one easy-to-use dashboard. Both the client and the agency can access this dashboard to measure the success of every ad campaign.
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