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Michael Cooney
Hosted by Michael Cooney

Michael Cooney is a co-founder of WhatConverts. He’s been solving everyday marketing mysteries for years! Connect with him on Twitter or via email at [email protected].

WhatConverts co-founder Michael Cooney reveals how to bridge the gap between marketing and sales. The secret lies in lead data, which is the common metric connecting campaigns to conversions and customers. See why lead data is the foundation of insightful marketing reports.

Discover how to differentiate between conversions and leads, and see specific examples of marketing reports and organization tools that help you see which marketing channels work.

What you’ll learn:

  • How to create reports that clients understand
  • The difference between marketing data and business data
  • Which reporting strategies actually work
  • How to organize lead data to gain insights
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Whatconverts Features for your Business
Monthly Summary Marketing Report
Analytics & Insights Monthly Summary Marketing Report

Distills marketing efforts into a lead-based report that is easy to understand.

Leads by Landing Page
Analytics & Insights Leads by Landing Page

See how leads got to your site and the page they were on when they reached out.

Scheduled Reports
Analytics & Insights Scheduled Reports

Create simple, clear reports sent at daily, weekly or monthly intervals.

Multidimensional Reports
Analytics & Insights Multidimensional Reports

Quickly select which information you want to see in a chart and produce a clear report.

Recommended Help Topics
Help Document Creating and Saving Column Views

Last update on March 3, 2022

Lead Management and Reporting
Help Document Adding Master Account Users

Last update on August 15, 2022

Master Accounts
Help Document Understanding User Notifications

Last update on August 15, 2022

Master Accounts
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