Michael Cooney
Hosted by Michael Cooney

Michael Cooney is a co-founder of WhatConverts. He’s been solving everyday marketing mysteries for years! Connect with him on Twitter or via email at michael@whatconverts.com.

WhatConverts co-founder Michael Cooney reveals how to bridge the gap between marketing and sales. The secret lies in lead data, which is the common metric connecting campaigns to conversions and customers. See why lead data is the foundation of insightful marketing reports.

Discover how to differentiate between conversions and leads, and see specific examples of marketing reports and organization tools that help you see which marketing channels work.

What you’ll learn:

  • How to create reports that clients understand
  • The difference between marketing data and business data
  • Which reporting strategies actually work
  • How to organize lead data to gain insights
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Whatconverts Features for your Business
Plotting and Charting Options
Analytics & Insights Plotting and Charting Options

Create the exact report you need with customized plots and charts.

Multidimensional Reports
Analytics & Insights Multidimensional Reports

Quickly select which information you want to see in a chart and produce a clear report.

Real-Time API Data
Analytics & Insights Real-Time API Data

All lead data is available through API in real time.

Monthly Summary Marketing Report
Analytics & Insights Monthly Summary Marketing Report

Distills marketing efforts into a lead-based report that is easy to understand.

Recommended Help Topics
Help Document AgencyAnalytics Integration

Last update on June 25, 2020

Integrations
Help Document Creating and Saving Column Views

Last update on May 4, 2020

Lead Management and Reporting
Help Document Account Management

Last update on March 20, 2020

Master Accounts
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