Michael Cooney
Hosted by Michael Cooney

Michael Cooney is a co-founder of WhatConverts. He’s been solving everyday marketing mysteries for years! Connect with him on Twitter or via email at michael@whatconverts.com.

WhatConverts co-founder Michael Cooney reveals how to bridge the gap between marketing and sales. The secret lies in lead data, which is the common metric connecting campaigns to conversions and customers. See why lead data is the foundation of insightful marketing reports.

Discover how to differentiate between conversions and leads, and see specific examples of marketing reports and organization tools that help you see which marketing channels work.

What you’ll learn:

  • How to create reports that clients understand
  • The difference between marketing data and business data
  • Which reporting strategies actually work
  • How to organize lead data to gain insights
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Whatconverts Features for your Business
Saved Reports
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White Label Call Tracking
Lead Tracking White Label Call Tracking

Get credit for the phone calls you're delivering for clients. White Label Call Tracking ties your agency's branding and marketing to every phone call lead your clients receive.

White Label Lead Management
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White label lead management gives your agency a better chance to retain clients, attract new clients, and maximize your value.

Multidimensional Reports
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Quickly select which information you want to see in a chart and produce a clear report.

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