WhatConverts is your clear GA4 conversion tracking alternative

The disparity between Universal Analytics and GA4 conversion data is a serious problem. Get clear, uncorrupted attribution data through WhatConverts conversion tracking.

• First-Party Tracking Data.
• No Input from GA4.
• Capture Valuable Attribution Metrics.

You can’t drill down into individual conversions to see where leads come from in GA4. With WhatConverts, you can zoom in on granular lead data for every single conversion. You can see:

• Where Leads Come From.
• What They Engaged With.
• How They Interacted With Your Team.

Sending lead data to Google Ads via GA4 makes segmenting leads by type (phone, form, chat) difficult. Now you can use Lead Intelligence to send segmented conversion actions directly to Google Ads without GA4.

• Native Google Ads Integration.
• Create Conversion Actions by Type.
• Bypass GA4 Entirely.