WhatConverts is your clear GA4 conversion tracking alternative
We control the attribution data.
We enable data interrogation.
We segment Google Ads conversion actions without GA4.
WhatConverts is built for conversion tracking
We control attribution data
The disparity between Universal Analytics and GA4 conversion data is a serious problem. Get clear, uncorrupted attribution data through WhatConverts conversion tracking.
- First-Party Tracking Data.
- No Input from GA4.
- Capture Valuable Attribution Metrics.
We enable data interrogation
You can’t drill down into individual conversions to see where leads come from in GA4. With WhatConverts, you can zoom in on granular lead data for every single conversion. You can see:
- Where Leads Come From.
- What They Engaged With.
- How They Interacted With Your Team.
We segment Google Ads conversion actions
Sending lead data to Google Ads via GA4 makes segmenting leads by type (phone, form, chat) difficult. Now you can use Lead Intelligence to send segmented conversion actions directly to Google Ads without GA4.
- Native Google Ads Integration.
- Create Conversion Actions by Type.
- Bypass GA4 Entirely.
“Lead source tracking using calls and forms. Excellent product and customer service.” 
“I thought "regular" call tracking was nice, but WhatConverts takes it to a new level.” 
"Awesome product and service" 
"The Best Kept Secret In Conversion Optimization - Best Value, Overall Product For Call/Form Tracking" 
"WhatConverts is the best platform I've used that integrates call tracking with Google Analytics." 
"The software is amazing. It literally tracks all our digital marketing efforts." 
WhatConverts is Your Conversion Tracking Alternative to GA4
Smarter tracking for marketing pros
14 days free trial Easy setup Dedicated support
