How to: Give Reps Instant Context on Every Caller's Journey

The best sales conversations feel personalized from the first word.

The rep knows what brought you in. They reference the specific service you clicked on. They skip the generic discovery questions and jump straight to solving your actual problem.

The worst sales conversations feel like starting over. You clicked an ad for emergency plumbing repair, but the rep asks "So what brings you in today?" You don’t have time for small talk; you have a burst pipe flooding your basement. You need the rep to get down to brass tacks immediately.

Most businesses can't deliver that first experience because sales reps answer calls blind. The phone rings. They pick up. They have zero context about what marketing brought this person in or what they're looking for.

Call whispers fix this by telling your sales rep exactly who's calling before the prospect even hears "hello."

What Call Whispers Do

A call whisper is a brief message played to your sales rep after they pick up the phone but before connecting to the caller. It provides key information about the lead's marketing journey:

• Which campaign generated the call
• What keyword they searched
• Which landing page they visited
• What service or product they're interested in

Your rep hears: "This call is from Google Ads - emergency plumbing - burst pipe."

Then the call connects.

Your rep answers: "Hi, this is Sarah with ABC Plumbing. I understand you're dealing with a burst pipe?"

The caller thinks: "Great, someone who can jump in and help quickly."

Why Context Creates Better Conversations

When reps answer calls without context, every conversation starts with discovery:

• "Thanks for calling, how can I help you today?"
• "What service are you interested in?"
• "How did you hear about us?"

These questions waste time and create friction. The prospect already identified their need when they clicked your ad or filled out your form. Making them repeat it feels like bureaucratic nonsense.

When reps have context, conversations start with solutions:

• "I see you're looking at our kitchen renovation services—are you planning a full remodel or updating specific elements?"
• "You came in through our emergency dental page—are you dealing with pain right now or scheduling for this week?"

Context lets reps skip generic opening questions and immediately address the prospect's specific situation.

How Missing Context Loses Leads

Context doesn't just improve conversations—it can determine whether you win or lose the lead entirely.

Consider what happens when you're bidding on competitor keywords. You're paying premium rates (often $50+ per click in competitive industries) to intercept prospects searching for your competitors. The strategy works—you're getting clicks and calls.

But here's where most businesses lose that investment:

The phone rings. Your rep picks up. The prospect says

Prospect: "Hi, I'm calling for XYZ Plumbing."

Rep: "This is ABC Plumbing.”

Prospect: “Oh, I must have called the wrong number.” Click.

You just spent $47 on a competitor keyword click that resulted in zero opportunity. Worse, you sent that prospect directly back to your competitor with the message that you can't help them.

Now consider the same scenario with call whispers:

The phone rings. Your rep picks up and hears: "This call is from Google Ads - 'XYZ Plumbing' keyword - emergency repair."

Prospect: "Hi, I'm calling for XYZ Plumbing."

Rep: "This is ABC Plumbing. I can help you right now—and we're actually running a
promotion at half XYZ's rates. Can I tell you about it?"

Suddenly that $47 click becomes a conversion opportunity instead of a dead end. Your rep understands the prospect clicked your ad while searching for a competitor, and rather than ending the call, they can position your service as a better alternative.

The prospect gets help faster and saves money. Your business converts expensive competitor traffic into actual leads. Your $47 investment has a chance at ROI.

Matching Whisper Data to Sales Scripts

Call whispers work best when paired with customized sales scripts for different marketing sources. Sales reps should be trained to choose the script that matches each caller’s whisper.

Script for Emergency Service Calls

Whisper message: "Emergency HVAC - no heating"

Rep response: "This is Michael with ABC Heating. I understand your heat's out—let's get someone to you as quickly as possible. What's your address?"

Script for High-Value Service Calls

Whisper message: "Commercial roofing - high-value lead"

Rep response: "This is Jennifer with ABC Roofing. I see you're looking at commercial roofing options. Are you dealing with an existing building or new construction?"

Script for Comparison Shoppers

Whisper message: "Pricing page visitor - residential solar"

Rep response: "This is David with ABC Solar. You were looking at our residential pricing—what size system are you considering?"

The whisper tells reps which script to use. Every call gets the right opening based on marketing context.

Measuring Whisper Impact

As with anything in marketing, a good idea only becomes a good strategy when you’re able to offer real proof that it works. Track these metrics before and after implementing call whispers:

Call-to-Appointment Conversion Rate

Do more calls result in booked appointments when reps have context?

Average Call Duration

Do conversations get shorter (less discovery waste) or longer (more detailed solution discussion)?

Customer Feedback

Do prospects comment on feeling understood or getting personalized service?

Rep Confidence

Do reps report feeling more prepared and in control of conversations?

Whispers typically improve conversion rates by reducing friction and making prospects feel understood from the first moment.

What WhatConverts Call Whispers Can Tell Your Team

WhatConverts call whispers can dynamically insert any of the following variables into the message your sales rep hears before connecting with the caller:

• Source - The marketing channel that brought them in (Google Ads, organic, social, etc.)
• Medium - The traffic type (CPC, organic, referral)
• Campaign - The specific campaign name
• Content - Ad content or variation
• Keyword - The exact search term they used
• Phone Number Name - Which tracking number they called
• Quotable - Whether they're flagged as a quotable lead
• Repeat Caller - If they've called before
• Repeat Lead - If they've converted through other channels previously

You can choose between "Say Message" (automated voice reads the information) or "Play Message" (upload your own MP3 recording). The whisper plays after your team picks up but before connecting to the caller—giving them 2-3 seconds to process the context before saying hello.

Read More: Greeting/Whisper Messages [Help Article]

The Bottom Line: Stop Answering Blind

Every call represents someone who chose to contact you over your competitors. They've already invested time clicking ads, visiting pages, and picking up the phone.

Answering those calls without context wastes their investment and yours. Generic discovery questions make prospects repeat information they've already provided through their marketing interactions.

Call whispers give sales reps instant context. Marketing source, keyword, campaign—everything needed to start conversations with relevance instead of interrogation.

Your prospects get personalized attention. Your reps get confident openings. Your conversion rates improve.

Ready to give your sales team marketing context on every call?