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Using Google Ads for lead generation requires marketers to use different strategies than non-lead gen businesses. Here are the top...

With a multi-ring system, you can ensure every important call gets answered, even when individual team members are away from...

In this guide, we look at why marketing attribution is essential for proving the value of your marketing and uncovering...

From a marketing perspective, this guide takes you through the core differences between first and third-party cookies and how they're...

As Google Ads becomes more automated, what can marketers do to optimize their ad spend? Train the algorithm on better...

Call Greetings and Call Whispers let you enhance your Call Flows with both internal and external facing voice recordings. Here's...

WhatConverts makes it easy to create a post-call qualification process so you get the data you need to make better...

Google Ads Value based bidding lets you focus quality, not quantity. Here are 5 strategies to help lead gen businesses...

See how one agency turned a leadership shakeup into a new 3-point PPC strategy and netted their client 42% year-over-year...