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Product Update: Introducing Customer Journey Tracking
Advertising & Marketing Product Update: Introducing Customer Journey Tracking by Mac Mischke  Mac Mischke  ·  Feb 22, 2021

See full Customer Journey tracking and close holes where you're losing customers, boost in new conversions, and improve customer onboarding...

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WhatConverts Makes Latka 250 Fastest Growing SaaS Companies
Advertising & Marketing WhatConverts Makes Latka 250 Fastest Growing SaaS Companies by Mac Mischke  Mac Mischke  ·  Feb 4, 2021

WhatConverts has expanded to a full lead tracking, management and reporting tool while becoming one of the fastest growing SaaS...

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What is Google Analytics 4? Here's what you need to know
Advertising & Marketing What is Google Analytics 4? Here's what you need to know by Mac Mischke  Mac Mischke  ·  Dec 18, 2020

Google has a new analytics platform, but what is Google Analytics 4? Read on and learn how to use the...

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Product Update: Industry leading call transcription from AssemblyAI
Advertising & Marketing Product Update: Industry leading call transcription from AssemblyAI by Mac Mischke  Mac Mischke  ·  Oct 26, 2020

We partnered with AssemblyAI to bring users the most accurate call transcription software on the market. Learn more about your...

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Machine Learning and The Evolution of AB Testing Tools
Advertising & Marketing Machine Learning and The Evolution of AB Testing Tools by Mac Mischke  Mac Mischke  ·  Oct 9, 2020

Machine learning tools are the next iteration of AB testing tools, allowing marketers to optimize websites more quickly than ever...

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How to Start a Digital Marketing Agency That Clients Will Love
Advertising & Marketing How to Start a Digital Marketing Agency That Clients Will Love by Sujan Patel  Sujan Patel  ·  Aug 5, 2020

You don't just want to run an agency. You're wondering how to start a digital marketing agency that clients will...

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5 Issues to Solve with Conversion Rate Optimization Tools
Advertising & Marketing 5 Issues to Solve with Conversion Rate Optimization Tools by Saher Shodan  Saher Shodan  ·  Aug 4, 2020

A better conversion rate means a more efficient marketing system. In this post, a special CEO guest writer reveals everything...

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Should your business use local or toll free numbers?
Advertising & Marketing Should your business use local or toll free numbers? by Mac Mischke  Mac Mischke  ·  Jul 2, 2020

In this post, we reveal the advantages and disadvantages of using local or toll free business numbers.

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Guest post: Tips and tricks for effective lead management
Advertising & Marketing Guest post: Tips and tricks for effective lead management by Tegan Todd  Tegan Todd  ·  Jun 2, 2020

We asked the lead-tracking experts from Paperform to reveal their best practices for moving leads through the sales funnel.

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