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Value Based Bidding for Lead Gen: 5 High ROI Strategies

Google Ads Value based bidding lets you focus quality, not quantity. Here are 5 strategies to help lead gen businesses use it effectively.

One PPC Shift, Massive Results: Agency Earns 42% YOY Growth With 3-Point Strategy
Marketing One PPC Shift, Massive Results: Agency Earns 42% YOY Growth With 3-Point Strategy

See how one agency turned a leadership shakeup into a new 3-point PPC strategy and netted their client 42% year-over-year...

The Anatomy of a Successful Home Service Marketing Campaign
Marketing The Anatomy of a Successful Home Service Marketing Campaign

How can home service businesses get attract customers? This guide to home service marketing breaks down the steps from start...

Did You Know – User Roles & Permissions
Marketing Did You Know – User Roles & Permissions

WhatConverts makes it easy to give (and restrict) access to certain users based on their role. Here's how to set...

7 Effective Backlink-Building Strategies for Your Clients & Agency
Marketing 7 Effective Backlink-Building Strategies for Your Clients & Agency

Backlink building is one of the most effective SEO strategies for marketing agencies. Here are 7 methods to grow your...

How to Build Trust with Bad News: 5 Client Retention Strategies
Marketing How to Build Trust with Bad News: 5 Client Retention Strategies

Bad news is inevitable. But you can use these 5 client retention strategies to turn tough conversations into trust-building wins.

Did You Know – Holiday Call Flows
Marketing Did You Know – Holiday Call Flows

Holiday Call Flows let you add a more customized, valuable experience to your typical call flows during a holiday.

Unrealistic Client Expectations Kill Agencies: 5 Pro Ways to Manage Them
Marketing Unrealistic Client Expectations Kill Agencies: 5 Pro Ways to Manage Them

Managing client expectations can be tricky for marketing agencies. Here are 5 strategies for setting and exceeding your client expectations.

Spotting SEO Opportunity from PPC Success: PPC vs. SEO Gap Analysis Playbook
Marketing Spotting SEO Opportunity from PPC Success: PPC vs. SEO Gap Analysis Playbook

What's the best way to get your PPC and SEO working together? By using the Gap Analysis strategy. Here's how...

Do PPC Marketers Need Conversation Intelligence or Lead Intelligence?
Marketing Do PPC Marketers Need Conversation Intelligence or Lead Intelligence?

Conversation Intelligence and Lead Intelligence may sound similar, but they're quite different. So which is right for PPC marketers?

[News] How the Google Ads Update to Transparency Center Affects Marketers
Marketing [News] How the Google Ads Update to Transparency Center Affects Marketers

A new Google Ads update to the Transparency Center is giving users access to advertiser information. Here's how that affects...

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