Need a Google Analytics alternative for marketing reports?
For all the answers that Google Analytics can provide, however, there are a few important questions that it's marketing reports can't answer:
- What marketing channel inspired a customer to call you?
- Are the leads coming into my business the kind of leads I want?
- Which landing pages and content generate my leads
- Which keywords and channels deliver qualified leads?
- What is the sales value of my marketing leads?
What is Google Analytics designed for?
Google Analytics will help you figure out where your traffic comes from, but doesn’t do a great job of telling you anything about the individual users that make up that traffic. GA isn’t a lead tracking tool or a lead management tool. Google Analytics can show conversion numbers, but raw conversion numbers don’t provide any insight into lead quality.
What is WhatConverts designed for?
WhatConverts captures leads from every marketing channel, allowing you to manage leads and produce reports within one platform. Our platform was designed to allow anyone to create custom reports with a few clicks, right from the leads dashboard.
The ease of use is especially important for agencies working with clients or franchise businesses providing lead data to franchise owners. The more people you need to share information with, the more important it is to have an easy-to-understand platform.
Learn how WhatConverts stacks up against Google Analytics and similar platforms.
We'll show you how we can help grow your business
Our marketing experts can show you how to use WhatConverts to make sure your marketing works.
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I like how easy it is to set up and use. It's easily affordable and allows me to see the leads for my clients and where their journey started and ended. Names to metrics are a valuable asset to our organization. Attribution to meet business objectives. Marking leads as quotable, providing values of sales, allows us to see the client's pipeline and what activities are supporting these objectives.
Jay B., Director of Strategy
