How to Scale with a Multi-Channel Marketing Strategy: Case Study

“Our overall ad performance has seen a remarkable increase since partnering with them, and the results speak for themselves.”

Case Study

• Agency: AdVenture Media
• Client: TekBrands
• Software: WhatConverts

The Challenge:

A “parent” company has more in common with mothers and fathers than just the name. Each brand (just like a child) has its own needs, its own personality. And just like raising children, growing each subsidiary requires a strategy unique to that brand—a one-size-fits-all approach won’t work here.

This was the problem facing AdVenture Media. One of their clients, TekBrands, was the parent company of four different brands: MemoryStitch, AccuCut, AccuQuilt, and CustomShapePros. Their previous agency had trouble producing predictable results, due in part to their inability to apply tailored strategies to each brand.

Now, it was up to AdVenture Media to:

1. Assess the unique challenges of each brand
2. Create a cohesive marketing plan
3. Give TekBrands the predictable growth they needed to scale

The Approach:

“We utilize tracking software like WhatConverts for lead and campaign optimization… specifically for Marketing Qualified Leads (MQL) and Sales Qualified Leads (SQL).”

After a closer look, AdVenture Media discovered four major problems across the brands:

• Low-quality traffic and spam
• Ineffective ad creatives
• Misuse of ad platforms
• Inability to optimize based on lead quality

AdVenture’s goal was to create unique strategies custom-tailored to addressing the challenges of each brand. For some of these challenges (like misuse of ad platforms and ineffective creatives), AdVenture’s experience and expertise alone were the solutions. But for others, they needed special tools to solve the problem.

For example, not being able to understand lead quality meant they could not optimize their campaigns to boost ROI. This was a problem facing one brand in particular. Since AdVenture didn’t have direct access to CRM data, they couldn’t determine which leads (or campaigns, keywords, landing pages, etc.) were actually generating value.

With WhatConverts, they closed that value gap and had a clear window into lead quality. For each lead, they could easily see who they were, where they came from, and what they were interested in.

As a result, they could easily see insights like:

• Which keywords brought in the most leads
• How much quote value each ad creative generated
• Which campaigns performed the best

With these insights, AdVenture Media could then optimize their marketing to target more Marketing Qualified Leads (MQLs)/Sales Qualified Leads (SQLs) and fewer low-quality leads, thus boosting their end ROI.

The Result:

“In the digital ecosystem, [custom tailored] approaches are crucial in navigating the complexities of digital marketing across diverse brands and industries, ensuring maximum impact and ROI in a competitive landscape.”

The custom-tailored strategies were a success.

Thanks to AdVenture Media’s approach, each brand’s unique challenges were addressed and overcome. Despite having five different total brands and using six different ad channels, AdVenture achieved a 3X ROAS and a $60 avg. CPA across all brands.

Along with the lead tracking and marketing optimization capabilities of WhatConverts, AdVenture’s expertise helped TekBrands scale their business while maintaining strong brand identities among their subsidiaries.

Results Highlights

• 3X ROAS earned across all brands
• Addressed unique challenges across five brands using six channels
• Achieved $60 average CPA across all brands

Want to see what kind of ROI you can achieve? Start your free 14-day trial of WhatConverts today!