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Avatar photo Mac Mischke
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Feb 2, 2022
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WhatConverts captures every lead from every marketing channel, including paid search ads. Paid search ads can get expensive, but they can also drive exponential business growth.

Read on to discover how WhatConverts helped one business realize this type of exponential growth.

The Business Problem:

Airskirts sells RV accessories, and they use Google Ads with call extensions to find new customers.

Airskirts was having trouble figuring out how much to invest in Google Ads because they couldn't see how many leads were coming in from each ad. Airskirts started using WhatConverts to track real people making actual purchases as a result of the Google Ads campaigns.

The Software Solution:

Airskirts relies on WhatConverts to tie ad campaigns to leads and track the success of Google Ads.

When Airskirts started using WhatConverts in July 2021, they spent about $5,000 that month on Google Ads.

WhatConverts helped Airskirts see that the ads were driving sales. The WhatConverts lead capture system captured data about every lead from Airskirts Google Ads campaigns.

The Revenue and Results

After a month of using WhatConverts, Airskirts noticed that they were getting a lot of leads from Google Ads. WhatConverts gave them the confidence to increase ad spend to see if they could attract more leads.

This report below is from Airskirts' WhatConverts account. This is a Leads By Source report, and it's available to all WhatConverts users. The report shows the increase in leads from marketing channels over five months.

Sign up here for a free 14-day WhatConverts trial or request a 30-minute live demo. We’ll answer your questions and show you how to use WhatConverts track the success of your marketing.

In July, Airskirts spent $5,000 per month on Google Ads and got about 50 leads. By November of 2021, Airskirts was spending $35,000 per month on Google Ads, tracking all leads through WhatConverts, and getting 500+ leads.

WhatConverts gave Airskirts the confidence to increase their ad spend by 8x. Airskirts ramped up the ad spend each month, and each month WhatConverts confirmed that an increase in spending was driving an increase in sales.

Airskirts increased ad spending gradually, and WhatConverts allowed them to track the return on their investment.

Sign up here for a free 14-day WhatConverts trial or request a 30-minute live demo. We’ll answer your questions and show you how to use WhatConverts track the success of your marketing.

WhatConverts provided Airskirts with accurate marketing data. Accurate marketing data allowed them to be aggressive with growth.

The Lessons:

Airskirts used WhatConverts to get accurate marketing data and confirm their marketing was working. WhatConverts gave them the confidence to spend more on Google Ads aggressively. More importantly, Airskirts continued tracking the results of their new marketing approach and was even more aggressive when they saw it was working.

What are the lessons here for other businesses?

1. If you can track it, you can grow it.

Tracking marketing results allows you to see opportunities to grow your business. Failing to track marketing results will leave you searching in the dark for ways to grow.

2. WhatConverts helps you unlock the value of your marketing

Airskirts' Google Ads campaigns contained an additional value that Airskirts had yet to realize. By using WhatConverts to track campaigns to sales, Airskirts could confidently spend more to unlock the actual value of their Google Ad campaigns.

WhatConverts tied every phone call, form-fill, and chat lead to the Google Ads campaign, ad and keyword responsible for generating the lead. This information allowed Airskirts to spend confidently.

Sign up here for a free 14-day WhatConverts trial or request a 30-minute live demo. We’ll answer your questions and show you how to use WhatConverts track the success of your marketing.

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Mac Mischke

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