Product Update: Marketing Spend + 3 New Reports (Channels, Keywords, Landing Pages)

Marketers may be drowning in dashboards, but they’re still thirsty for answers. More data isn’t the solution. Clarity is. That’s why we’re rolling out a major update to WhatConverts reporting, built to cut through the noise and show which marketing efforts drive revenue and growth.

This is Part 1 of 2 in our reporting update series (expect Part 2 next month). Today’s release includes:

• A completely reworked Marketing Spend feature that automatically pulls budget data from your main ad platforms
• Three beautiful new reports filled with valuable insights: Marketing Channels, Keywords, and Landing Pages

Each update makes it easier to connect leads to marketing spend, uncover wasted budget, and double down on the campaigns, keywords, and pages that bring in revenue. Whether you’re an agency proving ROI to clients or an in-house marketer optimizing budgets, these tools give you the clarity needed to make smarter, faster decisions.

Marketing Spend: Automatic, Accurate, and ROI-Ready

The updated Marketing Spend feature makes tracking ad budgets effortless. WhatConverts now pulls spend data directly from Google Ads, Bing Ads, and Facebook Ads—no spreadsheets or manual setup required.

Unlocked Insights

With this update, you can now see:

• Which campaigns deliver the lowest cost per lead without sacrificing quality.
• When a drop in CPL signals efficiency or a rise in low-value leads.
• How budget shifts impact quote value and closed sales over time.
• Where hidden opportunities exist to scale high-performing campaigns.

You can even add manual spend for SEO, events, or offline campaigns, giving you a complete ROI picture across all marketing channels.

Read the Full Announcement: Automatically Track Marketing Spend in WhatConverts

Marketing Channels Report: See Which Channels Truly Drive Revenue

Not all leads are created equal, and not all channels deserve equal budget. The new Marketing Channels Report pulls every lead source into one view and connects it to the metrics that matter—lead quality, quote value, sales value, and cost per lead.

Instead of debating clicks and impressions, you’ll know exactly which channels generate revenue and which ones waste spend.

Unlocked Insights

This report lets you see:

• Which channels bring in unique, high-intent leads versus repeat or low-value inquiries.
• How spend compares to quote and sales value across each channel.
• Which campaigns deliver high-value opportunities even at lower lead volume.
• Trends over time that reveal when efficiency improves or when it slips.

Read the Announcement: Marketing Channels Report - Which Channels Outperform?

Keywords Report: Pinpoint the Searches That Drive Real Revenue

Two keywords can cost the same—but one fills the pipeline with low-value form fills, while the other generates fewer but far more profitable leads. The new Keywords Report makes it clear which terms are actually worth paying for by tying every keyword to lead type, lead status, quote value, and sales value.

Instead of guessing which searches deserve budget, you’ll know exactly which ones fuel growth.

Unlocked Insights

With this report, you can uncover:

• Which keywords generate high-value leads that are ready to buy or spam inquiries.
• The difference between vanity terms that drive volume and revenue-producing terms that close.
• How keyword performance shifts over time, revealing seasonal spikes and hidden opportunities.
• Which search terms deliver the highest quote value and closed revenue.

Read the Announcement: Keywords Report - Which Keywords Drive Value?

Landing Pages Report: See Which Pages Turn Clicks Into Customers

A landing page can make or break a campaign. Two ads may have the same budget, but if one drives traffic to a page that converts—and the other doesn’t—the results couldn’t be more different. The new Landing Pages Report shows exactly which pages generate qualified leads, quote value, and closed sales.

This means you can stop measuring landing pages by traffic alone and start measuring them by revenue impact.

Unlocked Insights

This report lets you learn:

• Which pages consistently drive high-intent calls, form fills, or chats.
• Whether a page attracts new opportunities or just repeat inquiries.
• Which service or offer pages generate the highest quote value and closed revenue.
• Trends that highlight seasonal spikes or underperforming pages that need improvement.

Read the Announcement: Landing Pages Report - Which Pages Convert Best?

Always Improving, Always Focused on ROI

This update is just the beginning. By bringing Marketing Spend, Channels, Keywords, and Landing Pages into clearer focus, we’re making it easier than ever to prove and grow your ROI.

And we’re not stopping here—this release is Part 1 of 2. More reporting updates are on the way, including reports on Google Ads, Call Tracking, Sales Call Handling, and Customer Journey Reporting. So keep an eye out for more in the coming weeks.

Want to see these new reports in action? Book a demo and let one of our talented product experts show you how we turn your marketing data into revenue clarity.