Product Update: Automatically Track Marketing Spend in WhatConverts

Marketing Spend is now available on Pro plans and higher. If your account is on Pro or Elite and you have connected Google Ads, Meta Ads (Facebook Ads), or Bing Ads, your ad cost is already importing. There is no setup step and nothing to switch on.

WhatConverts pulls spend from those platforms daily and attaches it to the campaigns that produced your leads, so cost per lead shows up in your reports without a month-end spreadsheet. Add sales value to those same leads and the reports show what each campaign returned.

Note: On the Plus or Call Tracking plan? Upgrading your account is a snap, and Marketing Spend turns on as soon as your ad platform integrations are connected.

What You Can Do with the New Marketing Spend Feature?

Knowing how much you spend on each marketing channel is essential for understanding ROI.

With the updated Marketing Spend feature, you can:

• Automatically track spend from Google Ads, Meta Ads, and Bing Ads as soon as those integrations are connected.
• Manually add spend for other channels like SEO, print, or sponsorships to calculate full ROI across all marketing.
• See cost per lead instantly in reports, helping you identify which channels and campaigns drive the best returns.
• Drill down by campaign, keyword, landing page, and more to see which parts of your marketing deliver the highest value.
• Spot high-value opportunities and shift budget towards what works.

Spend only imports from platforms you have connected. If Google Ads, Meta Ads, or Bing Ads is not linked to your account yet, connect it and your cost data starts importing automatically.

Example Use Case: The Summary Report

 Let’s say you’re an agency managing PPC campaigns for an HVAC client. You do weekly check-ins to make sure performance is healthy, costs are under control, and key KPIs are trending in the right direction.

For these weekly check-ins, you head over to the newly updated Summary Report, which now includes Marketing Spend and Cost Per Lead. Here, you can instantly view the overall cost per lead across all campaigns, plus how it’s changed week-over-week or month-over-month.

For example, this week you notice the cost per lead is $20.64, which is 21% lower than last month. What could this change mean?

Bottom line: One dashboard now gives you both ROI and cost trend data, helping you act faster on opportunities and potential problems.

What’s New

 Previously, Marketing Spend required complex setup, custom dimensions, and manual updates, which often led to errors or incomplete data.

Now it’s:

• Available on Pro and Elite. Marketing Spend used to be an Elite feature. Accounts already on Pro have it now, with nothing extra to turn on.
• Integrated by default for Google Ads, Meta Ads, and Bing Ads (once connected).
• Streamlined into a single spend group per channel, keeping data clean and reports easy to read.
• More accurate thanks to direct pulls from your ad platforms.
• Report-ready with dedicated spend and cost-per-lead sections in your Summary Report.

Why This Matters

Marketing spend gives you cost per lead. Sales value on those same leads gives you revenue, and the two together produce a return figure you can put in front of a client or a finance team.

You can enter sales value on a lead by hand, or let a CRM send it. Salesforce, HubSpot, JobNimbus, and Jobber all pass quote and sales value back to the matching lead in WhatConverts, so the revenue side of your reporting fills in as deals close.

That changes what a monthly report can say. Revenue gets attributed down to the campaign, keyword, and landing page level, which is the number clients ask about first. It is also the number to use when you are deciding where to move budget.

How to Set It Up

1. Go to Reports → Marketing Spend in your WhatConverts account.
2. Connect your ad platforms. Google Ads, Meta Ads, and Bing Ads can be connected during onboarding or from your integrations settings.
   • If connected, spend data flows in automatically.
3. Add manual spend for non-integrated channels (e.g., SEO, events, mailers):
   • Enter your monthly budget.
   • Assign the correct Source and Medium (e.g., “google / organic” for SEO).
4. Save and you’re done.
5. Add sales value to your leads, either manually or through a CRM integration, so your reports show return alongside cost.

Need Help?

Note: For more on Marketing Spend, please see the Help Center documentation.

Our support team is here to ensure your marketing spend is set up correctly. Contact us to review your account and start getting clearer, more valuable ROI insights.

Ready for clearer reporting on your marketing’s ROI?