Let’s say you spent $4,500 on various marketing channels last month. How do you know if it worked? How do you know if you should increase spend more next month, spend less, or shift spend to different marketing channels?
You’d start by finding out how many conversions each marketing channel generated, but without access to CRM tools, you don’t know if those conversions led to quality leads. You don’t know if your marketing is driving sales. As a result, you don’t have any way to calculate the exact ROI of your marketing efforts.
Now, what if you knew that your Facebook Ads resulted in 200 qualified leads and $5,000 in actual sales? Or, that your Google PPC ads generated 300 leads, but only 50 of them were qualified? That’s valuable, actionable information and it can be found in a CRM.
The marketing journey doesn’t end with the conversion. It ends at the sale, and marketers should follow the journey all the way to the end.
Here is more information about adding sales value.
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