Train Google to Find Better Leads
Google doesn't know which leads turned into $15,000 jobs and which were spam. So it finds you more of both. WhatConverts fixes that.
Start your 14-day free trial
See which leads are actually worth money, and teach Google to find more of them.
Trusted by 1000+ high-growth marketing agencies
Google is spending your budget without knowing what a good lead looks like
Your campaigns are built. The targeting is dialed. Your client's phone is ringing. But half those calls are spam, price-checkers, or $200 repair jobs when the client needs $15,000 ones. The client asks why. You don't have an answer because Google doesn't give you one.
Google's blind spot
The algorithm is great at finding people who click and convert. It has no idea what happens after that. Did the lead qualify? Did they close? Were they worth $500 or $50,000? Google doesn't know, so it treats every conversion the same and optimizes for more volume, not more value.
My top piece of advice is to make sure you're giving Google that understanding of what a good lead is for your business.
— Ginny Marvin, Google Ads Product Liaison
Tell Google which leads are worth money. It'll find more of them.
WhatConverts captures every lead: calls, forms, chats, with full attribution.
Then it qualifies the lead, assigns a dollar value, and sends that data to Google Ads automatically.
Lead captured
Call, form, or chat tracked with source, campaign, keyword, and landing page.
Qualified automatically
Real opportunities are separated from spam and junk. No manual review.
Value assigned
Qualified leads get a dollar value based on service type, quote size, or your own rules.
Sent to Google Ads
Conversion Triggers only push the leads you choose, so you control the algorithm.
Algorithm gets smarter
Smart Bidding bids higher on what produces valuable leads, pulls back on the rest.
Works with the tools you already run. WhatConverts connects to 1,000+ platforms: your CRM, field service tools, ad accounts, and reporting stack, so lead data flows without changing your workflow.
Real-time data beats weekly uploads. Every time.
Most agencies upload offline conversions manually once a week. That's 7 days of blind optimization between each signal if you’re on top of it. WhatConverts sends data as soon as a lead is qualified. The algorithm compounds instantly.
Agencies seeing real results
Profit Roofing stopped sending every lead back as a conversion and started sending only quotable leads with values.
“We have the option to send conversion data to Google Ads only for leads that are quotable. That detail was crucial.”
Moved from weekly uploads to real-time qualified lead data.
Accurate lead data created hundreds of daily Google Ads optimizations.
Stop optimizing for leads that never close
Start your 14-day free trial
See which leads are actually worth money, and teach Google to find more of them.
