Introducing the Landing Pages Report: See Which Pages Turn Clicks Into Revenue

A landing page can make or break a campaign. Two ads may have identical budgets, but if one sends visitors to a page that converts and the other doesn’t, the results couldn’t be more different. Traditional analytics might tell you which pages get traffic... but not which ones actually bring in leads and revenue.

That’s where the Landing Pages Report in WhatConverts comes in. Instead of guessing which pages perform best, you’ll see exactly how each one contributes to lead generation, quote value, and closed sales. Every page is tied to the metrics that matter: lead type, lead status, revenue potential, and sales outcomes.

With this clarity, agencies and in-house teams can stop debating “traffic” and start answering the real question: Which landing pages actually grow the business?

Curious which landing pages outperform in your business? Book a time with a product expert to find out how WhatConverts can help.

Why This Matters for Agencies

When clients question campaign performance, agencies often find themselves defending ad clicks and impressions—metrics that rarely reflect revenue impact. The real test isn’t how many visitors arrive, but whether the landing page they hit convinces them to call, fill out a form, or request a quote.

That’s where the Landing Pages Report earns its value. It connects every visit to outcomes that matter—unique leads, quote value, and closed sales—giving agencies a clear story to tell. Instead of debating “traffic quality,” you can show exactly which pages turn marketing dollars into real opportunities.

With this clarity, agencies can:

• Pinpoint service pages that bring in high-value opportunities.
• Spot underperforming landing pages that waste budget.
• Reveal hidden growth areas clients might overlook.

For agencies, this does more than justify spend. It guides smarter strategy: doubling down on high-converting service pages, refining weak offers, and proving that landing pages are more than digital brochures—they’re revenue drivers.

Inside the Landing Pages Report

Every landing page tells a story. Some attract visitors who never take action, while others consistently turn clicks into calls, form fills, and new customers. The Landing Pages Report highlights these differences across four sections:

• Top Landing Pages by Lead Type or Lead Status
• Top Landing Pages by Quote Value or Sales Value
• Landing Pages Trends by Leads or Value
• Top Landing Pages Summary

Together, these views give agencies and clients a complete picture of how each page contributes to lead quality, revenue, and growth potential. Instead of focusing only on traffic, you’ll see which pages actually drive business outcomes.

Let’s break down each section.

Top Landing Pages by Lead Type or Lead Status

This chart shows which landing pages generate the most leads, with a toggle at the top to switch between:

• Lead Type: See whether a page drives calls, forms, chats, or other lead types.
• Lead Status: Compare unique vs. repeat leads to understand whether a page attracts new opportunities or duplicate inquiries.

Each page also includes total leads, month-over-month change, and the breakdown by type or status.

Insight Example:
A law firm reviewed the Lead Type view and saw that its “Car Accident Lawyer” page produced a steady flow of phone calls—high-intent leads looking for immediate representation. Meanwhile, the “Free Consultation” landing page generated mostly form submissions, but switching to Lead Status revealed that many were repeat inquiries from the same individuals.

Action Step:
The firm invested more budget in campaigns driving traffic to the “Car Accident Lawyer” page, knowing it consistently delivered unique, urgent calls. At the same time, they restructured the “Free Consultation” page with clearer intake forms and better qualifying questions, reducing low-value repeat submissions and improving efficiency.

Customer Story: 9X ROI Secures Client Retention for Law Firm Marketing Agency

Top Landing Pages by Quote Value or Sales Value

This chart ranks landing pages by the dollar value they generate, with a toggle at the top to switch between:

• Quote Value: The total potential revenue represented in submitted quotes.
• Sales Value: Actual closed revenue, showing which pages bring in paying customers.

The chart also shows proportions, so you can clearly see which pages contribute the most to overall value.

Insight Example:
A roofing company compared Quote Value across its landing pages and discovered that the “Roof Replacement Estimate” page consistently drove higher-value opportunities—averaging $12,000 per quote—while the “Roof Leak Repair” page generated more leads overall but at much lower average values. Switching to Sales Value confirmed that many of the roof replacement quotes were closing into full projects.

Action Step:
The agency shifted budget to promote the “Roof Replacement Estimate” page more aggressively in paid search, while redesigning the “Roof Leak Repair” page to better upsell replacement services. This allowed the client to capture higher-value projects without losing visibility for repair-related searches.

Landing Pages Trends by Leads or Value

The Trends chart tracks landing page performance over time. By default, it shows total leads per day, but you can toggle to view:

• Quotable Leads
• Quote Value
• Sales Value

This makes it easy to spot patterns, seasonal spikes, or days where performance drops off.

Insight Example:
An HVAC company used the Trends chart to compare quotable leads across its landing pages. They noticed that the “Emergency AC Repair” page spiked in July during a heatwave, driving a surge of high-value calls. In contrast, the “HVAC Tune-Up” page showed steadier but lower-value leads across the month. Switching to Quote Value confirmed that emergency repair calls produced nearly triple the revenue of routine tune-ups during peak summer.

Action Step:
The agency adjusted ad schedules to push more budget toward the “Emergency AC Repair” page during hot-weather months and evenings, when urgent calls were most common. Meanwhile, they kept a baseline spend on the tune-up page to maintain consistent long-term lead flow.

Top Landing Pages Summary

The summary table consolidates all landing page metrics—total leads, quotable leads, quote value, and sales value—into one snapshot. Unlike the visual charts above, this view is purely data-driven, making it easy to compare performance across pages month over month.

Insight Example:
A dental practice reviewed the summary table and saw that its “Dental Implants” page held steady in total leads but jumped from $18,000 in quote value last month to $28,000 this month. Meanwhile, the “Teeth Whitening” page stayed flat in both volume and value.

Action Step:
The practice used these insights to expand advertising around implants, increasing budget and updating ad copy to emphasize financing options for big-ticket procedures. At the same time, they scaled back paid campaigns for whitening and promoted those services through email to existing patients, ensuring budget focused on the highest-revenue opportunities.

Turn Landing Page Data Into Growth

Note: For more on the report, please see the Help Center documentation.

Not all landing pages are equal. Some drive high-intent calls and big-ticket quotes, while others soak up ad spend without producing meaningful revenue. Without visibility, agencies risk optimizing for traffic instead of results.

The Landing Pages Report changes that by connecting every page to the outcomes that matter most: lead quality, quote value, and sales value. With these insights, agencies and in-house teams can cut wasted spend, double down on pages that convert, and confidently prove ROI to clients.

Want to know which landing pages are worth every dollar of ad spend? Book a demo with one of our product experts today!