The success of a Bing Ads campaign is measured in conversions like phone calls, forms, chats and orders. At WhatConverts, our mission is to show you what marketing converts. We already make it easy to send conversions to AdWords and Google Analytics, and we have now integrated WhatConverts with Bing ads to give you a complete Bing Ads conversion tracking solution that allows you to send conversions directly into Bing Ads and tie the conversion to the keyword, ad and campaign.

One of the benefits of sending conversions into your Bing Ads campaigns is seeing the 'cost per lead' within your Bing Ads console.

Tracking Bing Ads Conversions

Below is a screenshot from a Bing Ads account showing the conversions sent to Bing from WhatConverts. You are able to see how many conversions were received for each campaign. This data is also available at the ad group and keyword level. The Bing Ads integration also allows you to see the conversion rate and CPA (cost per action/lead).

WhatConverts sends conversions to Bing Ads. Better manage your campaigns with available conversion data.

Send Bing Ads Conversion from WhatConverts

Integrating your WhatConverts account with Bing Ads is quick and easy.

  1. Login into your WhatConverts account and using the left-hand menu select the "Integrations" menu and then "Bing Ads".
  2. Select your Bing Ads account from the drop-down menu. If you manage multiple accounts you'll select the account first and then the customer. You may only see the customer drop-down if you only manage one account.
  3. Now when a lead is received, WhatConverts will send the conversion directly to your Bing Ads account.

Seeing your conversions within Bing Ads will allow you to analyze your campaign and keyword performance with important conversion data.

Within WhatConverts you'll see more detailed information for each lead, allowing you to see good vs. bad leads, and also identify high-value leads and correct targeting.

See list of individual leads from Bing Ads.

Seeing the cost per conversions in Bing Ads will help you manage your Bing Ads spend, while WhatConverts allows you to track, manage and report leads for Bing Ads for a complete Bing Ads Conversion Tracking Solution.

Michael Cooney
Michael Cooney

Michael Cooney is a co-founder of WhatConverts. He’s been solving everyday marketing mysteries for years! Connect with him on Twitter or via email at

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