How to Flip a Skeptic: Agency's 5X SEO Win Turns Doubter into Die-Hard Client

“I’ve been working with Social Gravity for the last 6 months. The traffic to my website has increased dramatically. I only wish I started working with them sooner!”

Case Study

• Agency: Social Gravity
• Client: Home Services Provider
• Software: WhatConverts

The Challenge:

The tough thing about marketing is it’s so easy for one bad apple to spoil the bunch. False promises, non-stop excuses, zero transparency—just one experience with an agency like this can sour a business on marketing in general for years to come.

This was the problem facing Social Gravity. One of their clients, a Dublin home services provider, had been burned by their prior agency. Instead of being transparent, the agency actively hid their poor performance, blaming lackluster numbers on “market fluctuations” and “SEO is a marathon, not a sprint”. In the end, they failed to produce a single lead in over a year. The experience understandably left the client skeptical of both marketing agencies and of SEO as a whole.

In order to rebuild the client’s trust in SEO, Social Gravity needed to:

1. Audit the client’s current SEO condition
2. Achieve impressive uplifts in traffic and leads from SEO
3. Provide transparency on achieved results

The Approach:

“The very first thing we did was to analyze the current SEO position to find out where the problem was and what the previous agency was doing wrong. It turned out that they were using obsolete SEO techniques that gave results back in 2010, but not today.”

Step #1 was running an audit to see what was going wrong. After analyzing the situation, it became clear that the previous agency was using defunct SEO techniques dating back to the 2010s (a decade and a half old). Social Gravity could then leverage their SEO expertise to mend these technical problems.

Next, the agency needed to optimize. The goal was in part to increase traffic. But traffic alone doesn’t always translate into sales. So additionally, Social Gravity needed to produce more quality leads for the client as well. That’s where WhatConverts comes in.

With WhatConverts, Social Gravity could see exactly what channels were producing qualified leads. The tool’s granular attribution made it easy to see which sources, mediums, and landing pages were generating leads. Plus, the agency could see all the lead data they needed to understand lead quality—who a lead is, where they came from, and what they’re interested in—right from the platform.

Last but not least, WhatConverts made it easy for Social Gravity to show their client exactly how many leads (or even revenue) their efforts were generating. For instance, if they wanted to see how much sales value came from visitors landing organically on a certain landing page, they could create a beautiful report showing that info in just a few clicks.

The Result:

“WhatConverts showed exactly how many calls came in through the website and how many of them were qualified leads.”

The implementation of WhatConverts and execution of Social Gravity’s strategy was a massive success.

Going by the numbers alone, the client saw a 200% increase in leads over 6 months, a more than 5X boost in monthly traffic, and a 40% jump in conversion rates.

Beyond that, the client was able to utilize their sales team’s time much more efficiently, as they knew exactly who to call and when. The result was a more effective team that was equipped to hit their numbers more often, convert prospects at a higher rate, and ultimately grow their business faster.

But ultimately, the most noteworthy result was the trust built along the way. Here’s what the client had to say:

“I found Social Gravity very easy to get on with, and they’re a very honest agency. I highly recommend them for this type of work.”

Results Highlights

• 200% increase in leads in 6 months
• Website traffic increased from 300/mo to 2,000/mo
• 40% boost in conversion rate

Want to see what kind of ROI you can achieve? Start your free 14-day trial of WhatConverts today!