Discover what lead sources are, why they are essential, which of them work best for small businesses, and how you...

Attribution helps you figure out which marketing channels drive leads, but first touch attribution produces different data than last touch.

What's your lead conversion rate? Are you satisfied, or trying to increase it? Check out how content marketing impacts your...

Read on to find out why so many satisfied WhatConverts customers decided to make the switch from CallRail

Optimize your Google Ads based on real leads, not clicks. In 2022, PPC call tracking can help you identify the...

Are you turning leads into customers? Get more lead conversions in 2022 with lead tracking tools and virtual receptionists.

Tracking conversions in Google Analytics only reveals part of the marketing story. If you want the full picture, use this...

Customer journey marketing in 2022 can reveal exactly how new leads interact with your marketing touchpoints to become paying customers.

There's an easier way to track forms alongside all of your other conversions, and it doesn't involve complicated script or...