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Why CRMs Can't Answer Marketing Questions

Customer relationship management tools (CRMs) are built for sales, but aren't great at answering questions important to marketers like you. Here's why.
Build Trust & Transparency with Clients Using Lead Manager
Lead Tracking Build Trust & Transparency with Clients Using Lead Manager

We will show you how one of the core pillars of WhatConverts—the Lead Manager—gives you the power to prove your...
CAMP Digital delivers 1570% marketing ROI with WhatConverts
Lead Tracking CAMP Digital delivers 1570% marketing ROI with WhatConverts

Using WhatConverts allowed CAMP Digital to track each individual lead and the exact marketing responsible. Every phone call, form, or...
How to choose the best lead tracking software: Marketing vs Sales
Lead Tracking How to choose the best lead tracking software: Marketing vs Sales

In this article, we will break down the differences between lead tracking software for marketing and lead tracking software for...
How to Track Phone Calls in Google Analytics 4 with WhatConverts
Lead Tracking How to Track Phone Calls in Google Analytics 4 with WhatConverts

What’s the most effective way to track phone calls inside Google Analytics 4? This post will answer that question in...
3 Best Lead Sources for Small Businesses
Lead Tracking 3 Best Lead Sources for Small Businesses

Discover what lead sources are, why they are essential, which of them work best for small businesses, and how you...
First Touch Attribution vs Last Touch: Which One Is Best?
Lead Tracking First Touch Attribution vs Last Touch: Which One Is Best?

Attribution helps you figure out which marketing channels drive leads, but first touch attribution produces different data than last touch.
Lead Conversion: Killer Ways to Increase Conversions with Content
Lead Tracking Lead Conversion: Killer Ways to Increase Conversions with Content

What's your lead conversion rate? Are you satisfied, or trying to increase it? Check out how content marketing impacts your...
Four Big Differences Between WhatConverts and CallRail
Lead Tracking Four Big Differences Between WhatConverts and CallRail

Read on to find out why so many satisfied WhatConverts customers decided to make the switch from CallRail
PPC Call Tracking: The Key to Google Ads ROI
Lead Tracking PPC Call Tracking: The Key to Google Ads ROI

Optimize your Google Ads based on real leads, not clicks. In 2022, PPC call tracking can help you identify the...

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