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Ad Metrics: The Key Indicators for Tracking & Optimizing Your PPC Results

Track the right ad metrics to optimize your PPC campaigns. Learn which KPIs drive real results, avoid vanity metrics, and maximize your ROI today!
Best Call Tracking Software for Marketers & Agencies in 2025
Lead Tracking
Best Call Tracking Software for Marketers & Agencies in 2025

This guide ranks and scores the top 9 best call tracking software in the industry and shows which product is...

Eliminating the Guesswork from Customer Journey Marketing
Lead Tracking
Eliminating the Guesswork from Customer Journey Marketing

Customer journey marketing can reveal exactly how new leads interact with your marketing touchpoints to become paying customers.

How to Flip a Skeptic: Agency's 5X SEO Win Turns Doubter into Die-Hard Client
Lead Tracking
How to Flip a Skeptic: Agency's 5X SEO Win Turns Doubter into Die-Hard Client

Discover how Social Gravity rebuilt trust for a burned client, boosting SEO leads by 200% and traffic by 5X in...

What Is Call Tracking & Why Do Marketers Need It?
Lead Tracking
What Is Call Tracking & Why Do Marketers Need It?

Marketing call tracking lets you connect offline phone calls to the online channels that generated them. Here's how it works.

Tech Firm Enhances & Automates Agency’s Affiliate Conversion Tracking
Lead Tracking
Tech Firm Enhances & Automates Agency’s Affiliate Conversion Tracking

Discover how a tech firm enhanced and automated their client's affiliate conversion tracking, leading to improved performance and efficiency.

Dynamic Number Insertion (DNI): What It Is & Why You Need It
Lead Tracking
Dynamic Number Insertion (DNI): What It Is & Why You Need It

Dynamic Number Insertion (DNI) is a must for marketers, as it links offline calls to online sources. Learn how it...

How to Maximize ROI with Google Smart Bidding
Lead Tracking
How to Maximize ROI with Google Smart Bidding

Learn how to optimize Google smart bidding by feeding it quality lead data that helps target high-value conversions instead of...

How to Track the Digital Customer Journey – Did You Know
Lead Tracking
How to Track the Digital Customer Journey – Did You Know

Learn how to track the digital customer journey and unlock actionable insights to refine your marketing strategy with lead tracking...

CallRail vs. WhatConverts: Four Big Differences
Lead Tracking
CallRail vs. WhatConverts: Four Big Differences

Compare CallRail vs. WhatConverts to see key differences in lead tracking, custom reporting, and marketing value insights for better ROI.

First Touch Attribution vs Last Touch: Which One Is Best?
Lead Tracking
First Touch Attribution vs Last Touch: Which One Is Best?

First touch or last touch attribution? Discover how each model tracks leads differently and why successful marketers often use both.

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