“Our ability to provide quantifiable data on our results allows us to show them a bigger picture of where their spending goes, what is working and what isn’t, and ultimately helps create loyalty.”
There are two ways to succeed in PPC. You can be lazy—throw money at the problem and push out competitors with a smaller budget. Or you can be strategic—spend only on what works, minimize waste, and shoot for a stronger ROAS. The only problem? Strategy requires the right data.
This was the issue facing Titan Web Agency, a digital marketing agency specializing in medical and dentistry marketing.
Their client, a dentistry practice, was small but ambitious. They had aggressive growth goals, but they required particularly strategic marketing due to limited resources. Ultimately, they needed to know—not hope—that a channel had a strong ROI before they would invest in it. Titan, who had seen great results from past PPC efforts, was left with the challenge of building trust and proving the value of paid ads.
To overcome this challenge, Titan needed to be able to:
“We grappled with a common issue among marketing agencies: effectively proving the value of our marketing efforts to clients.”
Titan’s current lead and call tracking software offered basic functionalities, but it fell short in reporting, integration, cost, and optimization insights. As a result, Titan went on the search for a new solution. That’s when they found WhatConverts.
With WhatConverts, Titan could overcome all three challenges.
If you don’t know where leads are coming from, you don’t know what’s working and what isn’t. With WhatConverts’ precise lead attribution, Titan could see exactly which marketing was driving leads, even down to the campaign, ad, and keyword level.
The cleanliness of this attribution data made it easy to extract the insights they needed, no matter how granular. For example, they could easily run a report to show:
Leads by Keyword
Quotable Leads by PPC Campaign
Sales Value by Ad Variation
This made it extremely easy to see what was producing results and what wasn’t.
The reports above were enough to show the results Titan had earned. But where was the proof that this data was legitimate? How did the client know they weren’t just spam leads?
Since all the data displayed in these reports came from WhatConverts, Titan could drill down into the numbers and view each individual lead that contributed to this data. Each lead has their own Lead Details screen (see below) which could show every lead was a real, non-spam customer.
“One significant realization was that we could adjust marketing budgets based on precise lead source data, which was transformative. Using WhatConverts, we gained a clearer view of the top sources of leads, helping us adjust budgets based on the most effective channels.”
Best of all, WhatConverts let Titan see exactly where they should be allocating more budget and where they should be reducing ad spend. This is the key to PPC optimization.
For example, the Quotable Leads by PPC Campaign report shows the campaign “dental crowns” produces far more quotable leads than “chicago dentist”.
With this clear insight, Titan could then confidently eliminate the low-performing campaign and instead use that freed-up budget on the higher-performing one.
“WhatConverts acted as a form of marketing intelligence for us. If there was success in one campaign, we used the same data with others to replicate that success.”
After implementing WhatConverts and optimizing based on its insights, Titan achieved incredible results for their client.
From 2023 to 2024, they saw a 224% increase in phone call leads and a 13% increase in form leads. With the massive success of these PPC efforts being so clear, the client was confident enough to raise their PPC budget from $0 to $25k per month.
What’s more, the client grew so quickly that they moved to a larger location, upgraded their technology infrastructure, and brought on four more dentists in the practice. This success was due largely to Titan Web Agency’s marketing efforts.
Finally, Titan Web Agency applied the success insights learned with this client to their other clients. This helped them achieve similar positive outcomes with other clients, increase retention, and grow their own agency.
Want to see what kind of ROI you can achieve? Start your free 14-day trial of WhatConverts today!
Alex Thompson is a professional copywriter and content writer with a passion for turning complex ideas into digestible, educational content that keeps readers engaged. He specializes in content marketing, SEO, and B2B marketing.
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