Schedule Demo

What Marketing Channels Deliver Your Best Leads?

Whether you're carrying out marketing for yourself or for clients, the leads that you generate are an important indicator of how effective your marketing methods are. Clicks to your website, the number of visitors, bounce rate on your website - these are all great indicators, but that's all they are; general indicators. When deciding which marketing channels are working well and which aren't, it's important to pay particular attention to these leads and the quality of them.

As they say, quality is better than quantity.

More than looking at the number of leads generated by a particular marketing channel, you must start to consider the specific value of each of these leads by adopting a method of measuring how much business each lead actually generates. For example, you might find that out of two marketing campaigns, both generate ten leads. However, once you follow these leads further you discover that one campaign mainly attracted solicitations and not really relevant leads, whereas the other not only brought in ten leads but out of these ten, three quotes were sent and one of those quotes became a sale. From knowing the quality of the leads rather than simply the quantity, you know that one marketing campaign was much more successful than the other and should therefore be prioritized in the future over the other campaign.

As a real-life example, we tracked the search marketing results for one of our clients and found that Google brought in five times more visitors to the website and generated 45 times more leads than Bing and Yahoo. However, the conversion to actual quotes from Bing and Yahoo was higher than Google, making the huge difference between the amount of leads generated from them much less significant, proving that we shouldn't be discounting Bing and Yahoo as a form of lead generation.

So, how do you achieve this level of lead tracking? Well, when we realized the importance of recording this data, we invented a system, which we, in turn, developed into a product to help other marketers with lead tracking. We called this WhatConverts; a system that ties individual leads back to their original marketing source.

What can WhatConverts do for you?

It's all in the name: WhatConverts helps you to identify which marketing sources convert to leads, quotes, and sales. WhatConverts does call tracking, web-form tracking, e-commerce tracking, keyword tracking and more to help you get an accurate picture of what converts from your marketing. Something as simple as a phone call coming in can be tracked. You can then qualify that lead, determine if it is quotable or not and put in the quote value and the sales value into your records. The same goes for web forms and e-commerce transactions.

This allows you to show your clients more concrete data to illustrate the results achieved by your marketing efforts. You can assign an actual value to each method of marketing that you have utilized based on how many sales they generated and how much profit they are making for your client. Keeping a record of these results, i.e., the amount of leads, quotes and sales generated from each marketing campaign, will let you see which marketing activities are proving effective and which you should scrap altogether.

These insights also provide you with a form of insurance if the client or their salespeople ever point fingers at your marketing, claiming that it is not generating the results it should be. If salespeople start to blame low sales levels on low-quality leads coming in, when in fact they're just not doing their job properly, you have evidence from the sales calls to prove this fact and support the quality of your leads.

WhatConverts acts as a way to show whether campaigns are effective or ineffective, and also provides evidence to show your client the results you are generating for them, proving the value of your service. WhatConverts is user-friendly and easily integrates with a number of applications including WordPress, Google Analytics, Google Adwords and Sales Force.

Don't just quantify your leads, qualify them with WhatConverts.

Michael Cooney

Michael Cooney is a co-founder of WhatConverts. He’s been solving everyday marketing mysteries for years! Connect with him on Twitter or via email at

Request a Live Demo
Get a FREE presentation of WhatConverts

One of our marketing experts will give you a full presentation of how WhatConverts can help you grow your business.

Request a Live Demo
Whatconverts Features for your Business
Campaign Lead Valuation
Lead Management Campaign Lead Valuation

Choose one campaign for a month and quickly assign value to leads

Lead Qualification Dashboard
Lead Management Lead Qualification Dashboard

We made it easy to qualify leads within the ‘Live View’ WhatConverts dashboard.

Filter/Group by Landing & Lead Page
Lead Management Filter/Group by Landing & Lead Page

If you know which page a user landed on, you’ll have clues about which keywords they used to find your site.

Track Leads with First Party Data
Lead Tracking Track Leads with First Party Data

WhatConverts tracks your leads using first party data, so you don't have to worry about recent bans to third-party cookies.

Recommended Help Topics
Help Document How do I Delete a Profile?

Last update on July 1, 2020

Help Document How Do I Change Time Zones?

Last update on June 24, 2021

Help Document How do I Upgrade my Plan?

Last update on July 1, 2020

Join 20,000+ other marketers and start getting marketing clarity

Subscribe to our newsletter and get proven marketing strategies for growing your business.

    Suggested Blog Articles
    Product Update: Assign Users Roles and Permissions
    Advertising & Marketing Product Update: Assign Users Roles and Permissions

    Last update on Mar 19, 2020

    Call Tracking Software: When You Realize It Isn't Enough
    Lead Capture & Tracking Call Tracking Software: When You Realize It Isn't Enough

    Last update on Nov 19, 2019

    Try Our New and Improved AgencyAnalytics Integration
    Integrations Try Our New and Improved AgencyAnalytics Integration

    Last update on Dec 9, 2019

    ready to get marketing clarity?

    Grow your business with WhatConverts

    14 days free trial Easy setup Dedicated support