The CCPA (also known AB 375) is the California Consumer Privacy Act. As of January 1st, CCPA compliance is essential for businesses that serve California residents. The CCPA provides consumer privacy protections that are similar to those outlined in the European Union’s GDPR act of 2018. The biggest difference is that the CCPA applies to companies that serve California consumers.
The CCPA applies to any company that interacts with California consumers, AND,
Remember, the CCPA applies to companies that serve California consumers; it doesn’t matter where the company is headquartered, or whether or not the company even has a physical presence in California.
The good news is; most companies that took the steps to be compliant with GDPR are now compliant with CCPA. Some publications have even said that GDPR is far more important than the CCPA. The key is to double check that any part of your company that interacts with California consumers is compliant.
Under the CCPA, any California consumer can request to see a complete record of all the data a company has collected about them over the past 12 months. The consumer can also request to see a list of any third-parties that the company has shared that data with. Additionally, the CCPA opens the door for consumers to sue companies that violate privacy guidelines.
These privacy guidelines are important. The CCPA stipulates that companies must give California consumers the option to not have their information shared with third-parties. It’s not all bad for businesses though; CCPA compliance gives companies the right to provide discounts or incentives to consumers in exchange for collecting more of their personal information.
One example of violating privacy guidelines is if a company fails to include a footer on the website that allows California consumers to opt out of data sharing. Consumers can also sue if the company is unable to provide the requested data records.
The CCPA stipulates that companies have 30 days to comply with consumer requests for information. This is another big difference between the CCPA and the GDPR; the GDPR only gives companies 72 hours to comply.
All this went into effect on January 1st, 2020.
The CCPA has broader definitions of personal information than the GDPR does. Under the CCPA, California consumers can request all their data relating to:
While WhatConverts does not ever sell consumer data to third-parties, we have done the following to ensure we and our clients are CCPA compliant:
If any California consumer requests access to their data that’s stored in WhatConverts, we have the ability to promptly supply it. WhatConverts has always stayed true to our privacy guidelines, and we keep our business partners compliant with CCPA as well.
If you or your customers would like file a request for data under the CCPA or ask that the data be deleted, please email email@example.com.
Mac Mischke is a Writer and Content Marketer at WhatConverts. Connect with him via email at firstname.lastname@example.org.
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Last update on Jan 8, 2020