The Lead Tracking Platform for Marketing Agencies
Trusted by PPC and SEO professionals to connect every lead to revenue and grow it.
Counting Leads Is Easy. Proving Revenue Isn't.
Tracking leads is only the beginning. To optimize marketing, you need to know which campaigns produced customers, revenue, and growth, not just form fills and phone calls.
Trusted by 2,000+ high-growth marketing agencies:
"Our clients earn more because of WhatConverts. It has changed the game for lead tracking."
Capture, Qualify, Prove, Scale
Each step sharpens the next, so the data that proves your ROI is the same data that grows it.
Lead captured
Call, form, or chat tracked with source, campaign, keyword, and landing page.
Qualified automatically
Real opportunities are separated from spam and junk. No manual review.
Value assigned
Qualified leads get a dollar value based on service type, quote size, or your own rules.
Sent to Google Ads
Conversion Triggers only push the leads you choose, so you control the algorithm.
Algorithm gets smarter
Smart Bidding bids higher on what produces valuable leads, pulls back on the rest.
Find High-Value Leads. Scale What Works.
Not every lead is worth the same. WhatConverts uses AI to score lead quality, assign revenue, and tie every customer back to the marketing that generated them.
Built for Marketing Teams of All Sizes
Prove ROI for Every Client
Show which campaigns drive revenue, defend your retainers, and confidently scale what works across every account.
Track the Jobs That Matter
Tie phone calls and booked jobs back to the ads, keywords, and campaigns that generated them.
Grow High-Value Patient Acquisition
See which campaigns bring in your most valuable patient inquiries with HIPAA-compliant tracking.
Connect Marketing to Signed Cases
Attribute calls, consultations, and signed cases back to the marketing that generated them.
Measure Marketing Performance Across Locations
Compare locations, markets, and marketing channels from one dashboard to see what's driving the best results.
Works With the Tools You Use
Connect your ad platforms, CRM, and website tools without rebuilding your stack. Most accounts are reporting within minutes.
Ad Platforms
Connect toGoogle Ads, Microsoft Ads, and Meta, with campaign, keyword, and source data attached to every lead.
CRM + Sales Tools
Push and pull lead revenue data from CRMs like Jobber and JobNimbus, plus Calendly for booked appointments.
E-commerce + Website
Capture forms, chats, and e-commerce conversions, and report with Zapier, AgencyAnalytics, and Landingi.
See Real Customers' Results
Profit Roofing stopped sending every lead back as a conversion and started sending only quotable leads with values.
““We have the option to send conversion data to Google Ads only for leads that are quotable. That detail was crucial.” ”
Constellation used WhatConverts to trace misattributed leads through to closed revenue, proving exactly which marketing drove $500K+ in sales.
Klatch used Lead Intelligence to auto-qualify calls, then fed qualified leads to Google Ads to target real patients.
Prove and Grow Your Marketing ROI
