Soone Agency Drives 28% More Leads by Cracking the ROI Code for Local Service Businesses

“With WhatConverts, we’ve been able to increase ad budgets confidently, refine targeting, and eliminate waste—ultimately driving growth for our clients and our agency.”

Case Study

• Agency: Soone Agency
• Client: Home Services (Power Washing)
• Software: WhatConverts

How Soone Agency used WhatConverts to drive 28% more leads and unlock $40K in revenue for a Perth-based service business

Soone Agency was using tools like Google Tag Manager and Google Ads native reporting. But they needed a more reliable way of proving marketing impact for their client, The Pressure Cleaning Guys. With most leads coming through phone calls, they turned to WhatConverts to track every call, attribute revenue, and optimize campaigns with confidence.

The Challenge: Unreliable Call Tracking, Unscalable Growth

The Pressure Cleaning Guys, a local service provider in Perth, knew their phone was ringing—but they didn’t know why.

Despite investing in Google and Meta Ads, they had no reliable way to attribute calls to specific campaigns or understand which ones were driving actual revenue. The limitations of basic tools like Google Tag Manager and Google Ads call tracking left the agency—Soone—operating in the dark.

“Without clear call attribution, we couldn’t prove ROI or optimize properly. We didn’t know which calls came from organic, paid, or direct sources,” said the Soone team. That lack of visibility made it impossible to scale confidently.

The Solution: Lead Clarity with Revenue Attribution

“WhatConverts enabled us to track exactly where each call originated, tag it by campaign and ad group, and then match it with revenue data.”

To illuminate the path from click to conversion, Soone Agency turned to WhatConverts.

With call tracking numbers dynamically assigned to each campaign across Google Ads, Meta Ads, and online forms, Soone could pinpoint exactly where each lead originated. Better yet, they used WhatConverts' revenue tracking features to match those calls with real revenue, leveraging feedback and data from the client and their job management system.

Here are some of the key ways they used WhatConverts to push the needle.

Dynamic Call Tracking Numbers

WhatConverts dynamic number insertion (DNI) showed a different phone number to each user landing on the agency’s site. This let Soone Agency track each user back to the source, medium, campaign, and even keyword that brought them there.

Lead Management Dashboard

With WhatConverts, Soone Agency could both qualify and score leads right from within the dashboard. They could zoom in on individual leads to understand lead quality, listen to recordings, view transcripts, and even see the complete customer journey.

“WhatConverts gave us the lead-level insight we were missing—especially for a service business where phone calls are the primary conversion point.”

Manual and Integrated Revenue Mapping

By combining client records and an integration with their order management system, Soone Agency could tie detailed revenue data back to individual leads in WhatConverts.

This allowed them to see how much each lead earned for their client and calculate overall cost per lead (CPL) and return on ad spend (ROAS) for their channels.

Ad Platform Integrations

Native integrations for major ad platforms like Google Ads, Bing Ads, and Meta Ads, meant Soone could automatically send conversions back to each platform. With this enriched lead quality data, the bidding algorithms learned to target higher quality leads, improving their ROI.

The Results: 28% More Leads, $40K in Revenue—and Growing

“WhatConverts has become a core part of our performance tech stack. This has enabled us to report on actual cost per lead and return on ad spend (ROAS) from ad platforms.”

Within just three months, Soone had a clear ROI picture—and the performance gains to match:

• 28% increase in monthly leads within 60 days
• $40K+ in closed revenue directly attributed to ads
• 25% drop in cost per conversion

Using WhatConverts’ data, Soone confidently reallocated 20% of ad spend from underperforming keywords to high-converting campaigns, securing client buy-in to scale further.

The Pressure Cleaning Guys were equally pleased: Awesome marketing agency, we got clarity and transparency. Thanks for the good work guys.” — Harrison, Co-Owner

The Takeaway: A Repeatable Framework for Service Business Growth

Soone Agency now uses WhatConverts as a key tool across the agency. They now roll out similar attribution frameworks for other local service clients, replicating success with clarity, confidence, and scalable results.

Next Steps: Prove and Grow Your ROI

Want to prove and grow your ROI like Soone Agency?

Start your free 14-day trial of WhatConverts today!