Product Update: Marketing Spend + 6 New Reports

Marketers may be drowning in dashboards, but they’re still thirsty for answers. More data isn’t the solution. Clarity is. That’s why we’re rolling out a major update to WhatConverts reporting, built to cut through the noise and show which marketing efforts drive revenue and growth.

Today’s release includes:

• A completely reworked Marketing Spend feature that automatically pulls budget data from your main ad platforms
• Six beautiful new reports filled with valuable insights: Marketing Channels, Keywords, Landing Pages, Google Ads, Sales Call Handling, and Call Tracking Reports.

Each update makes it easier to connect leads to marketing spend, uncover wasted budget, and double down on the campaigns, keywords, and pages that bring in revenue. Whether you’re an agency proving ROI to clients or an in-house marketer optimizing budgets, these tools give you the clarity needed to make smarter, faster decisions.

Marketing Spend: Automatic, Accurate, and ROI-Ready

The updated Marketing Spend feature makes tracking ad budgets effortless. WhatConverts now pulls spend data directly from Google Ads, Bing Ads, and Facebook Ads—no spreadsheets or manual setup required.

Unlocked Insights

With this update, you can now see:

• Which campaigns deliver the lowest cost per lead without sacrificing quality.
• When a drop in CPL signals efficiency or a rise in low-value leads.
• How budget shifts impact quote value and closed sales over time.
• Where hidden opportunities exist to scale high-performing campaigns.

You can even add manual spend for SEO, events, or offline campaigns, giving you a complete ROI picture across all marketing channels.

Read the Full Announcement: Automatically Track Marketing Spend in WhatConverts

Google Ads Report: See Which Ads Actually Drive Revenue

Not all clicks are equal. Some keywords deliver noise; others drive high-intent leads that turn into booked jobs and real revenue. The Google Ads Report makes that distinction obvious by tying every impression, click, and conversion to lead quality, quote value, and sales value. With it, agencies can move beyond surface metrics and scale what actually performs.

With clear views of trends, spend, funnels, device behavior, and ROAS, you’ll immediately see which campaigns generate revenue and which drain budget. No more guessing where to invest. This report makes it unmistakable.

Unlocked Insights

• Identify campaigns and keywords that generate quotable, revenue-producing leads.
• Spot wasted spend hidden behind “good” CPC or conversion metrics.
• Understand device and landing-page patterns affecting lead quality.
• Prioritize campaigns delivering high ROAS and profitable outcomes.

Read the Announcement: Google Ads Report — See Which Ads Drive Revenue

Sales Call Handling Report: Measure How Well Sales Teams Convert Calls

Strong marketing can deliver excellent leads—but revenue depends on how those calls are handled. The Sales Call Handling Report gives agencies visibility into response times, booking performance, call quality, and rep-level differences that directly affect outcomes. It clearly shows where leads convert smoothly and where poor handling causes silent revenue loss.

With funnel insights, call quality scores, team performance metrics, and time-based patterns, you can show clients exactly why some calls turn into revenue—and why others don’t—without increasing ad spend.

Unlocked Insights

• Pinpoint drop-offs in the received → answered → booked funnel.
• See which reps consistently convert—and which ones lose opportunities.
• Understand how call handling quality impacts revenue outcomes.
• Identify high-value call windows and gaps in availability.

Read the Announcement: Sales Call Handling Report — See How Sales Teams Turn Leads Into Revenue

Call Tracking Report: Understand Which Calls Become Real Opportunities

Phone calls are often the highest-value leads. But raw logs can’t show which calls were answered, valuable, or driven by campaigns worth scaling. The Call Tracking Report fixes that by tying every call to lead type, sentiment, call quality, quote value, and sales value. You’ll see exactly how many high-intent calls convert, and how many slip away.

For agencies, this reveals whether marketing is generating real opportunities or whether missed calls, poor handling, or timing gaps are blocking full ROI.

Unlocked Insights

• See how many valuable calls went unanswered and what that cost.
• Identify which channels and keywords drive high-intent conversations.
• Understand caller intent through top keywords and topics.
• Pinpoint peak call windows to improve staffing and availability.

Read the Announcement: Call Tracking Report — See Which Calls Drive Revenue

Marketing Channels Report: See Which Channels Truly Drive Revenue

Not all leads are created equal, and not all channels deserve equal budget. The new Marketing Channels Report pulls every lead source into one view and connects it to the metrics that matter—lead quality, quote value, sales value, and cost per lead.

Instead of debating clicks and impressions, you’ll know exactly which channels generate revenue and which ones waste spend.

Unlocked Insights

This report lets you see:

• Which channels bring in unique, high-intent leads versus repeat or low-value inquiries.
• How spend compares to quote and sales value across each channel.
• Which campaigns deliver high-value opportunities even at lower lead volume.
• Trends over time that reveal when efficiency improves or when it slips.

Read the Announcement: Marketing Channels Report - Which Channels Outperform?

Keywords Report: Pinpoint the Searches That Drive Real Revenue

Two keywords can cost the same—but one fills the pipeline with low-value form fills, while the other generates fewer but far more profitable leads. The new Keywords Report makes it clear which terms are actually worth paying for by tying every keyword to lead type, lead status, quote value, and sales value.

Instead of guessing which searches deserve budget, you’ll know exactly which ones fuel growth.

Unlocked Insights

With this report, you can uncover:

• Which keywords generate high-value leads that are ready to buy or spam inquiries.
• The difference between vanity terms that drive volume and revenue-producing terms that close.
• How keyword performance shifts over time, revealing seasonal spikes and hidden opportunities.
• Which search terms deliver the highest quote value and closed revenue.

Read the Announcement: Keywords Report - Which Keywords Drive Value?

Landing Pages Report: See Which Pages Turn Clicks Into Customers

A landing page can make or break a campaign. Two ads may have the same budget, but if one drives traffic to a page that converts—and the other doesn’t—the results couldn’t be more different. The new Landing Pages Report shows exactly which pages generate qualified leads, quote value, and closed sales.

This means you can stop measuring landing pages by traffic alone and start measuring them by revenue impact.

Unlocked Insights

This report lets you learn:

• Which pages consistently drive high-intent calls, form fills, or chats.
• Whether a page attracts new opportunities or just repeat inquiries.
• Which service or offer pages generate the highest quote value and closed revenue.
• Trends that highlight seasonal spikes or underperforming pages that need improvement.

Read the Announcement: Landing Pages Report - Which Pages Convert Best?

A Clearer, Faster Path to Proving ROI

These updates were built to give marketers and agencies the clarity they’ve been missing. With these reports, you can instantly see what drives revenue—and what drains budget. No more scattered dashboards or guesswork. Just clean, connected insights that help you optimize confidently and prove ROI with ease.

Want to see these new reports in action?