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Avatar photo Mac Mischke
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Dec 10, 2021
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1286 views

Atomic Marketing is a digital marketing agency that helps clients run Google Ads campaigns. The two-person team at Atomic Marketing consists of Dale Powell and Sam Obrart.

Dale spoke with WhatConverts about the challenges his agency faced tracking offline conversions and getting quality data for Google Ads Smart bidding. He also shared how WhatConverts has improved his marketing results and client communication.

Sign up here for a free 14-day WhatConverts trial. You can also request a 30-minute live demo, where we’ll answer your questions and show you how to track ROAS.

The Problem

Atomic Marketing wanted to do three things:

  • Track offline conversions from Google Ads
  • Get more high-quality leads for clients
  • Stop using manual bidding and start using more of Google’s Smart bidding

Atomic Marketing struggled to feed quality data into Google Ads because Google offline conversion tracking is finicky. Even a misplaced comma can cause errors. As a result, the Atomic Marketing team was experiencing issues sending phone call conversion data to Google.

The Solution

Atomic Marketing discovered that WhatConverts does two crucial things:

  • Capture offline conversions and send them back to Google Ads.
  • Identify quotable leads and only send quotable leads back to Google

Dale now only sends quotable leads to Google Ads. As a result, Google gets more accurate data about the leads clients want. Atomic Marketing can now leverage Google Smart bidding to its full potential with more accurate data.

The Results

Atomic Marketing can give clients more accurate cost-per-lead (CPL) metrics because the CPL tracks qualified leads instead of simply measuring every conversion.

Sign up here for a free 14-day WhatConverts trial. You can also request a 30-minute live demo, where we’ll answer your questions and show you how to track ROAS.

As Atomic Marketing grows, they plan to use WhatConverts as a selling point to convince clients to sign on. With WhatConverts, clients can see their return on ad spend. Clients can also see if problems exist on their sales end when they aren’t turning leads into sales.

WhatConverts acts as a security blanket for Atomic Marketing. Dale can see if clients are closing the marketing leads sent by Atomic Marketing. The agency can show clients that marketing delivers quotable leads, even if the client isn’t closing deals.

Sign up here for a free 14-day WhatConverts trial. You can also request a 30-minute live demo, where we’ll answer your questions and show you how to track ROAS.

Avatar photo
Mac Mischke

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