Atomic Marketing is a digital marketing agency that helps clients run Google Ads campaigns. The two-person team at Atomic Marketing consists of Dale Powell and Sam Obrart.
Dale spoke with WhatConverts about the challenges his agency faced tracking offline conversions and getting quality data for Google Ads Smart bidding. He also shared how WhatConverts has improved his marketing results and client communication.
Atomic Marketing wanted to do three things:
Atomic Marketing struggled to feed quality data into Google Ads because Google offline conversion tracking is finicky. Even a misplaced comma can cause errors. As a result, the Atomic Marketing team was experiencing issues sending phone call conversion data to Google.
Atomic Marketing discovered that WhatConverts does two crucial things:
Dale now only sends quotable leads to Google Ads. As a result, Google gets more accurate data about the leads clients want. Atomic Marketing can now leverage Google Smart bidding to its full potential with more accurate data.
Atomic Marketing can give clients more accurate cost-per-lead (CPL) metrics because the CPL tracks qualified leads instead of simply measuring every conversion.
As Atomic Marketing grows, they plan to use WhatConverts as a selling point to convince clients to sign on. With WhatConverts, clients can see their return on ad spend. Clients can also see if problems exist on their sales end when they aren’t turning leads into sales.
WhatConverts acts as a security blanket for Atomic Marketing. Dale can see if clients are closing the marketing leads sent by Atomic Marketing. The agency can show clients that marketing delivers quotable leads, even if the client isn’t closing deals.
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This is the story of how WhatConverts gave a company the power of marketing clarity. It’s the story of a...
WhatConverts allows Atomic Marketing to leverage Google Smart bidding to its full potential by providing Google with more accurate data.